Godrej Industries Group today unveiled its new corporate brand film, the first major cinematic expression of its refreshed purpose and brand identity launched earlier this year. Titled ‘At Godrej Industries, we craft’, the film has been produced by Zoya Akhtar of Tiger Telly and directed by Aakash Bhatia of LoudMouth Film. It brings the Group’s purpose, ‘Crafting tomorrow since 1897’, to life through the people, businesses and ideas that shape the Group.
The film was shot across the Group’s offices, farms, factories and construction sites. It captures the people, processes and ideas behind its businesses, showing how crafting takes different forms across Godrej Industries Group while being connected by a shared purpose and ambition. The film brings together the distinct purposes of the Group’s businesses within a single narrative: crafting goodness through consumer products, abundance through agriculture, joy through real estate, prosperity through financial services, innovation through chemicals and inspiration through ventures.
More than the act of making, the film presents crafting as a mindset rooted in care, imagination and responsibility. Through the work taking place across the Godrej Industries Group every day, it reflects the belief that progress is shaped by people who choose to create, improve and build things that endure. It traces this spirit back to the Group’s founder, Ardeshir Godrej, whose life and work demonstrated that innovation, integrity and ambition are strongest when held together.
Speaking on the launch, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries, said, “Earlier this year, we introduced our purpose, ‘Crafting tomorrow since 1897’, as an articulation of what has connected our businesses for over a century. This film brings that purpose to life through the people, ideas and ambition that shape our Group every day. As a Group that has continued to build and evolve for more than a hundred years, we believe values and performance, innovation and responsibility, must go hand in hand as we look to remain relevant for the next hundred.”
Zoya Akhtar, Producer, Tiger Telly, said, “Godrej, for me, is an inheritance. You cannot have grown up in India and not had Godrej in your life. It was only when I began working on this project that I understood the diversity, range and scale of everything Godrej Industries Group does. The film became a way of discovering that world and the shared spirit that connects it.”
Aakash Bhatia, Director, LoudMouth Film, said, “The things you see, the things you don’t see. The things you notice or you don’t, and things you only feel when you observe. Godrej Industries Group exists in all of the above. My vision was to bring to life all of that and everything the Group stands for, while keeping people at the heart of the story. The journey of turning the tangible and intangible, the ambition and experiences into the ideas, screenplay and visuals for the film was the most exciting part.”
