Levi’s® ‘Behind Every Original’ Campaign Returns With Chapter Two: Many Ways, One Original Starring Alia Bhatt

 The Levi’s® brand continues its global Behind Every Original campaign in India with Chapter Two: Many Ways, One Original, once again starring Global Brand Ambassador Alia Bhatt. Building on the first chapter, the new campaign celebrates the many moments, influences and perspectives that come together to shape who we are, and the many ways we choose to express those different sides of ourselves.

For over 150 years, Levi’s® has been part of the way people express themselves. From music and fashion to art and everyday life, the brand has remained a canvas for individuality, evolving with the people and culture around it. The campaign builds on this legacy with a simple thought: there is no single version of who we are. We are constantly shaped by our experiences, our surroundings and the moments that stay with us and personal style can evolve right alongside us.

The campaign is led by a new brand film inspired by the idea of a mixtape where different sounds, memories and influences come together to tell the story behind an original. Following Alia through a subway corridor, a bustling street corner and a neighborhood pub, the film captures different moods, moments and expressions of personal style.

At the heart of the campaign is the versatility of Levi’s® and the freedom to make every look your own. Through a range of fits, silhouettes and pieces that can be styled together in different ways, the campaign brings to life the approach to dressing showing how one wardrobe can move across different moods, moments and versions of you. Because originality isn’t about having one signature look; it’s about having the freedom to express yourself in many ways.