Popeyes® and Sprite Come Together for a New Food and Beverage Pairing Around Bold Louisiana-Inspired Flavors
New Delhi: Popeyes®, known for its bold, Louisiana-inspired flavors, has partnered with Sprite to bring together Popeyes®’ signature chicken and burgers with Sprite’s crisp, refreshing taste. The collaboration brings the two brands together across select Popeyes® offerings, connecting the brand’s spicy food proposition with Sprite as a beverage accompaniment.
Popeyes®’ chicken wings and burgers are paired with Sprite as part of the collaboration, bringing the food and beverage combination to the menu. The Popeyes® × Sprite in-store offer includes 12 Pcs Chicken Wings at ₹399, while a 250 ml Sprite can be added to any burger for ₹29, reduced from ₹79. The collaboration will be available at participating Popeyes® restaurants in India from 10 September to 10 October 2026.
For Popeyes®, the association extends beyond the individual menu offering to create a larger brand connection within the food and beverage space. Vibhor Gupta, EVP & Head – Popeyes, Jubilant FoodWorks, said, “We see strong value in bringing together brands that have a clear and distinctive role in their categories. Sprite gives us an opportunity to connect Popeyes® with a beverage brand that has strong consumer recognition, while the association allows us to build greater visibility for our food proposition. It is also an opportunity to create a scalable partnership platform that can bring together the strengths of both brands in the Indian market.”
Customers who purchase a Popeyes® × Sprite Combo in-store between 10 September and 10 October 2026 can participate in the contest, and three lucky winners can also win a free trip to Korea as part of the collaboration.
The Popeyes® × Sprite collaboration will be available at participating Popeyes® restaurants across India from 10 September to 10 October 2026.