Bhopal: HomeLane, India’s leading tech and AI-enabled home interiors brand, has launched its first experience centre in Bhopal, marking its entry into the city. Located on Narmadapuram Road, the new studio marks HomeLane’s entry into Bhopal and brings its technology-enabled, personalised home interiors experience closer to homeowners in the city. As Bhopal’s residential landscape continues to evolve, with growing demand across emerging housing micro-markets, the studio has been launched in partnership with Guru Prashad, bringing HomeLane’s design-led, technology-enabled approach to homeowners in the city.
The Narmadapuram Road experience centre is powered by SpaceCraft, HomeLane’s proprietary AI-powered platform, through which homeowners can visualise their home interiors in 3D, receive instant pricing and experience a seamless transition from design to execution. Customers also benefit from transparent pricing, predictable timelines, a 45-day delivery guarantee, a 10-year material warranty and end-to-end project management support.
Spread across 1,900 sq. ft., the studio offers homeowners an immersive, end-to-end interior design journey. Customers can explore modular kitchens, wardrobes and complete home interior solutions through hyper-realistic displays, experience premium materials firsthand and leverage technology-driven consultations that enable them to visualise their dream homes before execution. The studio brings every stage of the interior design process under one roof, offering personalised guidance from concept to completion.
The new studio was inaugurated in the presence of Venkatesh G, Senior Vice President, HomeLane, along with the HomeLane team and partner representatives.
Speaking on the launch, Tanuj Choudhry, Co-Founder and COO, HomeLane, said, “Our expansion into Bhopal marks an important step in our journey of taking HomeLane’s technology-enabled interior design experience to more homeowners across India. As demand for personalised and professionally managed home interiors continues to grow beyond the larger metros, we see significant potential in markets such as Bhopal. Our new experience centre allows us to bring our design expertise, technology and end-to-end solutions closer to homeowners in the city, while continuing to deliver a seamless, transparent and predictable experience.”
This FOCO (Franchise-Owned, Company-Operated) launch is part of HomeLane’s larger expansion strategy to build a wider network of experience centres across the country. The company is scaling its presence, with an ambition to build a network of 100 studios across India. This approach enables HomeLane to take its design capabilities, technology and established processes to new markets while strengthening local accessibility for customers.
