Mumbai : Rebel Foods via their brand development initiative, known as Rebel Launcher, has partnered with Naturals Ice Cream to launch and develop the brand in the dynamic food delivery market of India. This association has seen Naturals Ice Cream being operational in 77 Rebel Foods cloud kitchen outlets nationwide.
This alliance brings together the history of quality and natural recipes of the Naturals Ice Cream and the internet kitchen facilities, technology and general operation capacity of the Rebel Foods. Naturals Ice Cream has been able to expand into the major markets consistently, with quality and brand integrity with Rebel Launcher.
Ankur Sharma, Co-founder at Rebel Foods commented, “Rebel Launcher signifies our desire to establish a food brand development ecosystem that is collaborative. Through collaborations with well-known brands such as Natural Ice Cream, we will assist them to operate in geographies without wasting resources as we provide them with the infrastructure, technologies, and extensive operational experience of Rebel Foods.”
Siddhant Kamath, Director at the Naturals Ice Cream commented, “Our association with Rebel foods has helped in propelling the Naturals ice cream experience a notch higher. We have been able to expand effectively in the country with the help of their large network of cloud kitchen and technology driven operating systems and preserve the brand reputation our customers look forward to. This partnership has enabled us to reach out to more people than ever and we view this as a strategic partnership that we will build on in the long run, which will see our growth onward.”
The partnership has proliferated over the major cities such as Bengaluru, Gujarat, Hyderabad, Kolkata, and Delhi NCR among others as it had a pilot launch in Delhi in 2020. Naturals started with one of the small menus and has overtime added their products and some of its most popular flavors made it on the digital platform of Rebel thereby gaining its presence and selling. In 2026, Naturals also rolled out its presence in Chennai, Hyderabad, Punjab and is looking to further expand their footprints with Rebel Foods in these markets.
Naturals Ice Cream is widely known for its simple philosophy of using just three ingredients: fruit, milk, and sugar. Through Rebel Launcher the company speeds up the go-to-market times, cater to various areas of the city since the very start, and optimize performance with the help of data-driven insights without reducing the level of availability without the standalone locations.
Rebel Launcher allows partner brands to grow on capital efficient models, immediately enter and access the extensive cloud kitchen network of Rebel Foods, integrated supply chain and technology-driven operating systems. Through infrastructure and operations management, Rebel enables the brands to remain product-focused in terms of product innovation, long-term brand building, through customer experience.
The partnership with Naturals Ice Cream further diversifies the growing ecosystem of partners of Rebel Launcher and gives the latter a stronger position as an effective growth engine that helps restaurant brands to grow in India sustainably by expanding their presence in the rapidly evolving food delivery market.
Rebel Launcher continues to facilitate the growth of food brands in a scalable and efficient manner, leveraging its tech platform and infrastructure capabilities. Rebel Launcher has been successful in helping several food brands expand and grow, including its partnerships with brands such as EasyBites, ITC, Taco Bell, WOW! Momo, Biryani Blues, Papa Johns, Daryaganj, Chaipoint, Smoor, Anand Sweets & Savouries, The Cheesecake Factory, Mad Over Donuts and many more.
****
