Bengaluru: Star Sports Network and Disney+ Hotstar, India’s official broadcasters of ICC tournaments, have kicked off their ICC Men’s Champions Trophy 2025 campaign, highlighting the event’s ‘all or nothing’ format. With the world’s top-eight teams competing in intense must-win encounters, every match result directly impacts their qualification chances. Built on the insight of ‘Har Match Do-or-Die’, Star Sports Network’s campaign sets the stage for one of cricket’s most anticipated competitions, beginning with a film featuring 2013 winning skipper, MS Dhoni.
Dhoni, known for his usually calm demeanour, appears in a rather rare avatar, giving fans a perspective on the drama, intense competition, and high stakes that define the ICC Men’s Champions Trophy 2025. As the last Indian captain to lift the ICC Men’s Champions Trophy, his presence adds both nostalgia and motivation, reminding fans of India’s glorious triumph.
The promo film opens with Dhoni sitting in a bathtub filled with ice, set against a snowy landscape, yet sweating under immense pressure – visually portraying the tournament’s nerve-wracking intensity in the most ‘Un-Dhoni’ fashion. This striking visual symbolizes the tension that fans experience during the ICC Men’s Champions Trophy. With his signature wit and calm demeanour, Dhoni captures the unforgiving nature of the competition with his dialogue, “Ek bhi match mein phisle, samjho tournament se nikle.”
