A Legacy of Trust Finds Its Face: Vijay Sales Announces Rahul Dravid as Brand Ambassador
Vijay Sales, India’s leading omni-channel electronics retail chain, has announced cricketing legend Rahul Dravid as its brand ambassador. The association brings together two names generations of Indians have trusted: one for technology retail, the other for integrity, consistency and dependability.
For over five decades, Vijay Sales has been more than a destination for electronics – from helping families choose their first television or refrigerator to guiding every technology upgrade since. This philosophy of trust, reliability and genuine advice finds expression in the brand’s promise, “Delivering Apnapan.” Rahul Dravid, whose credibility and quiet confidence resonate across generations and geographies, is a natural embodiment of these values.
Speaking on the association, Mr. Nilesh Gupta, Director, Vijay Sales, said, “Vijay Sales has always been built on relationships, not transactions. Understanding what a customer needs, offering the right advice and being there long after the purchase – that sense of trust and apnapan has defined us for over five decades. Rahul Dravid represents these values with an authenticity that people across India connect with, making him the most natural partner to represent the brand as we enter our next phase of growth.”
Speaking about his association with Vijay Sales, Rahul Dravid said, “Some brands become part of people’s lives not simply because of what they sell, but because of the trust they build. Vijay Sales has shared that relationship with families for decades, and I particularly connect with the simplicity and warmth behind ‘Delivering Apnapan.’ I am delighted to associate with Vijay Sales and look forward to being part of its journey ahead.”
The association comes at a time when Vijay Sales continues to strengthen its omnichannel ecosystem, bringing together the assurance and expertise of its stores with the convenience of online shopping. Dravid will feature prominently across the brand’s upcoming 360-degree communication – spanning television, digital, social media, in-store and other consumer touchpoints – and will headline key category and festive campaigns through the year. At the heart of this move remains the belief that has defined Vijay Sales for generations: technology may keep changing, but the importance of trust, relationships and genuine care never does.
