Adani Wilmar Limited files FIR against B2B platform JumboTail Pvt. Ltd. for distribution of counterfeit products
New Delhi: Adani Wilmar Limited, one of India’s fastest-growing packaged food FMCG companies, has today lodged an FIR through their agency, against B2B platform Jumbotail Pvt. Ltd., at Badalpur police station in New Delhi, reporting the distribution of counterfeit products on the latter’s platform. Acting upon this complaint, the law enforcement authorities immediately conducted a raid at Jumbotail’s warehouse, wherein alarming quantities of counterfeit products bearing the ‘Fortune’ brand name, the flagship brand of Adani Wilmar were seized.
The seized products included 126 pet bottles of Fortune Kacchi Ghani Mustard Oil (1 litre packs), 37 fake Fortune Refined Soybean Oil (1 litre pouches), and 16 pet bottles of Mustard Oil (1 litre packs) without the lid.
Speaking on this, an Adani Wilmar spokesperson said, “At Adani Wilmar, consumer trust and product integrity are paramount. We are deeply concerned about counterfeit products circulating in the market and posing risks to consumers’ health. Taking this matter seriously, we are working with authorities to swiftly identify sources of counterfeits and take decisive actions against unscrupulous traders. We are committed to offering our customers with high-quality, authentic, and pure products. We will continue to engage in stringent measures to safeguard consumers’ interests and maintain the integrity of the brand.”
As part of a routine market survey, Adani Wilmar representatives discovered this malpractice, when a trader raised concerns about discrepancies in the product packaging after making a purchase from Jumbotail. Taking cognizance of the issue, the company promptly acted upon this, by initiating an in-depth examination of the reported product, which revealed significant mismatches in Batch Code details, fake QR codes, and different packaging materials, confirming the presence of counterfeit products.
Adani Wilmar’s commitment to consumer safety and trust is unwavering. The company places utmost importance on maintaining the authenticity and purity of its products. This decisive action against the distribution of counterfeit items reaffirms Adani Wilmar’s dedication to protecting consumers from fraudulent practices and ensuring that they receive only genuine and high-quality products. The company is relentlessly working in tandem with law enforcement agencies to tackle such illegal activities.
Adani Wilmar urges consumers and traders to remain vigilant and report any suspicious products bearing the Fortune brand name to the designated authorities or the company’s customer support channels.
