Global adtech player AdCounty Media has strengthened its leadership team with the appointment of Sudha Wadhwa as National Head of Business Growth. Sudha has over two decades of experience in media, advertising technology and digital solutions and is also skilled in building new businesses and developing strategic alliances and partnerships for sustainable revenue generation.
Sudha will be leading AdCounty Media’s business growth initiatives in India. In her capacity, she will help to grow the company’s market footprint, identify potential revenues and build relationships with brands, agencies, publishers, and technology partners.
Her professional experience includes multiple facets pertaining to digital advertising, particularly programmatic advertising, Connected TV (CTV), publisher monetisation, performance marketing, creative solutions, and integrated digital media. An experience of such magnitude allows her to comprehend how media, technology, data, and creativity can combine in order to solve business and marketing challenges.
Over the course of her career, Sudha has developed very good working relationships with the key stakeholders within the advertising and media space while running high-growth commercial initiatives and businesses. This is due to her ability to bring in a combination of market knowledge, relationship power, commercial prowess, and a solution-first mindset which allows her to create partnerships which go beyond transactions in media.
On this appointment, Delphin Varghese, Co-founder and Chief Revenue Officer, AdCounty Media, said “Sudha comes with a unique blend of industry experience, market relationships, and knowledge of how technology is transforming the world of advertising. In order for AdCounty Media to expand its solutions across programmatic buying, performance marketing, app growth, and publisher monetization, her role will be absolutely critical.”
Commenting on her new role, Sudha Wadhwa said, “It gives me great pleasure to join AdCounty Media at a time when the advertising world is witnessing a major shift. The fusion of technology, data, media, and creativity is opening up new avenues for brands and companies to achieve meaningful results. I am looking forward to working closely with our team and partners to grow our market footprint, deliver growth, and develop solutions that cater to the business needs.”
With Sudha joining AdCounty Media at a critical juncture in its journey, the company is set to further develop its technology and media ecosystem. With a range of solutions from programmatic advertising using Adaxx Pro, performance marketing using Opsis Pro, app growth using iSearchAds, and publisher monetization using PubFormer, AdCounty Media is expanding its technology-driven suite of services for advertisers, agencies, app marketers, and publishers.
With her rich experience in different segments within the advertising ecosystem, she will definitely make it easier for AdCounty Media to combine all its skills with market demands and provide integrated solutions to its customers. While scaling up its business in India and other countries around the world, Sudha will definitely help AdCounty Media to recognize new opportunities and establish partnerships that will help to build its business even further.
In summary, the fundamental concept underlying Sudha’s philosophy can be stated simply as: Sustainable growth is achieved by aligning the proper technologies and media competencies with tangible business results. The recruitment of Sudha further cements the commitment of AdCounty Media to creating long-term partnerships and delivering tangible value.
