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Aditya Birla Fashion and Retail Introduces “Fashionabling Earth,” a Unique 3D Coffee Table Book at Bharat Tex 2024

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Mumbai: Aditya Birla Fashion and Retail Limited (ABFRL) proudly announces the launch of its 3D coffee table book, “Fashionabling Earth,” unveiled at the prestigious Bharat Tex 2024. This creative book celebrates a decade of ABFRL’s ReEarth sustainability journey, highlighting the organization’s dedication to environmental stewardship and social responsibility.

“Fashionabling Earth” is more than just a book; it’s an interactive experience meant to engage and inspire. The book, including interactive 3D features and fascinating pop-up images, brings sustainable stories to life. From creative design to earthy aesthetics, the book embodies ABFRL’s commitment to environmental preservation. Within its pages, visitors will find updates on ABFRL’s accomplishments in circularity, renewable energy, zero waste to landfill, CSR activities, and other areas. The story unfolds through engaging storytelling and visually spectacular presentations, revealing insights into ABFRL’s journey to sustainability excellence.

Dr. Naresh Tyagi, Chief Sustainability Officer, Aditya Birla Fashion and Retail Ltd said, “Fashionabling Earth” embodies ABFRL’s commitment to three pillars of sustainability: clean by-design products, sustainable operations, and inclusive communities. As India’s largest pure-play fashion and lifestyle player, ABFRL is dedicated to demonstrating excellence in tackling climate change and leading the sector by example.”

ABFRL’s sustainability path has been marked by extraordinary achievements, from eco-friendly packaging to waste management and emission control. To enter the next phase, ABFRL confirms its commitment to incorporating sustainability into its ethos and daily operations, creating new industry norms. Looking ahead, ABFRL has high goals, including developing a net-zero built environment. ABFRL is prepared to boost its sustainability efforts over the next decade through increased efficiency, renewable energy use, and community empowerment activities. Fashionabling Earth is more than a celebration of previous successes; it demonstrates ABFRL’s unwavering focus and dedication to a sustainable future.

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