Amazon India Announces the 10th Edition of Prime Day: Celebrate with Great Deals, New Launches and Blockbuster Entertainment from July 4-6
Bengaluru : Amazon today announced that the 10th edition of Prime Day 2026 will run from 12:00 AM on July 4 to 11:59 PM on July 6, offering 72 hours of deals, savings, new launches and blockbuster entertainment—all curated for Prime members. As part of the 10-year milestone, Amazon is giving Prime members access to exciting offers across Categories with ‘10th Anniversary deals’ along with additional 10% savings on payments using SBI and Axis Bank credit card and EMI transactions. With the Amazon Pay ICICI Bank credit card, Prime members will get unlimited 5% cashback.
This Prime Day, members will get exclusive access to more than 500 new products along with lowest prices of the year and never-seen-before deals from top Indian and global brands such as OnePlus, Samsung, Lego, Adidas and Allen Solly, amongst others along with products by Small and Medium Businesses (SMBs). To mark the 10th edition of Prime Day in India, Amazon is offering a limited-period Anniversary offer to new members—a flat INR 500 off on annual Prime membership (INR 1,499) at just INR 999, Prime Lite at just INR 599/year (from INR 799) and Prime Shopping Edition (PSE) at just INR 299/year (from INR 399), making Prime Day access available at every price point.
Abhinav Agarwal, Director – Prime, Amazon India, said, “From new launches and blockbuster entertainment to great deals delivered fast, Prime Day has always been about celebrating our members, sellers and brand partners. As we mark the 10th edition of Prime Day, this milestone makes the celebration even more special reflecting a decade of delivering shopping, savings and entertainment across Bharat. We are excited to bring our Prime members an even superior experience this year with the biggest launches, special never-seen-before anniversary deals, incredible AI experiences, blockbuster entertainment and more. throughout the 10th edition of Prime Day.”
As Prime Day turns 10 in India, Amazon is celebrating the members who made it possible with ‘Prime Playback,’ an AI-powered personalized video that captures a Prime member’s unique journey—shopping milestones, savings highlights and streaming favorites. This unique AI experience will be available to select Prime members starting June 18 on Amazon.in.
A Sneak Peek at Prime Day 2026*
• 72 hours of shopping and saving: Starting 12:00 AM on July 4 to 11:59 PM on July 6.
• New launches and amazing deals: This Prime Day, Prime members get access to over 500 new product launches from over 100 top Indian and global brands like Asus, Boat, Chetak, Colgate, Continental Coffee, Duroflex, Himalaya, HP, iQOO, Lego, Lenovo, Mamy Poko, OnePlus, Redmi and Samsung. Members can shop across categories including outdoor, health and lifestyle with brands like Cricut and Whoop; home entertainment and large appliances from Bosch and LG; fashion and travel from Adidas, Allen Solly, American Tourister, Libas, Mokobara, Puma and Van Heusen; and home essentials from Agaro, Atomberg, Borosil, Crompton, Kohler and Shark Ninja—among many more. Prime members will get access to products from lakhs of sellers, manufacturers, start-ups and brands, women entrepreneurs, artisans and weavers. Members can also discover new product launches from SMBs including women-led brands like DC Doctor’s Choice and Mille.
• AI-powered shopping: On Amazon.in, AI-powered tools are making shopping faster, smarter and more intuitive. The conversational AI assistant Rufus helps customers discover products through personalized recommendations, price insights and product comparisons. Features such as Lens AI enable visual search while AI Review Highlights, Quick View and Buying Guides simplify decision-making by surfacing key insights and helping customers compare options with ease. Together, these innovations help customers find the right products quickly and shop with greater confidence.
• Get More with Amazon Pay: This Prime Day, the Amazon Pay ICICI Bank Credit Card offers 5% cashback for Prime members. Additional bank offers up to 10% savings on SBI and Axis Bank Credit Card and EMI transactions. Amazon Pay Later’s, pay in 3 installments, enables interest-free EMIs on carts of INR 1,500+. On travel, flights feature multiple independent savings—a 10% instant discount via MakeMyTrip, 10% cashback (up to INR 1,000) and 5% cashback through the Amazon Pay ICICI Bank Credit Card. Hotels offer up to 75% off with select properties featuring flat INR 100 cashback, and bus bookings get up to 17% off.
• Blockbuster entertainment: Leading up to the much-awaited Prime Day 2026 and marking 10 years of Prime in India, Prime Video announces an exciting array of Indian and international series and movies across multiple languages. Spanning edge-of-your-seat thrillers, high-octane action, heartfelt dramas, comedies, romances, and Japanese anime, the lineup features the critically-acclaimed investigative crime thriller Raakh, comedy dramas The Pyramid Scheme and Gram Chikitsalay Season 2, and the first-of-its-kind daily reality series – Alliance, fresh episodes to drop everyday 12 noon starting 26-June. Prime members can also look forward to post-theatrical digital premieres of Indian box-office blockbusters, including Suriya’s Karuppu, Mohanlal’s Drishyam 3, and Dacoit. We expand our English-language YA originals with new launches including, Elle, Every Year After Season 1, and Your Fault London alongside international titles such as Scream 7 and See You at Work Tomorrow! Season 1. For anime fans, the service premieres high-quality series including Ghost in the Shell and more, ensuring there’s something for every viewer this Prime Day.
• Just Ask Alexa: Customers can ask Alexa on their Echo smart speakers to add items to their shopping cart and track their orders. Simply say, “Alexa, add garam masala to my shopping cart” or “Alexa, track my package.” Get up to 45% off on Echo smart speakers, smart displays with Alexa and Fire TV devices. Prime members can also avail deals on latest launches including Echo Dot Max, Echo Studio and Fire TV Stick HD.
Join Prime Now
Amazon Prime is designed to make your life better every single day, providing the best of shopping, savings and entertainment in one single membership. In India, members get delivery within minutes on Amazon Now in select cities, free unlimited Same-Day delivery on 10 lakh products, Next-Day delivery across 40 lakh products and 4-hour delivery on over 40,000 top-selling products. Prime members get exclusive offers when shopping on Amazon Now such as free delivery when they shop for INR 99 along with additional cashback of INR 200 when they shop for more than INR 1,399. They also get access to exclusive deals, early access to shopping events, exclusive access to Prime Day and unlimited access to Prime Video, access to Amazon Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading and access to monthly free in-game benefits with Prime Gaming. Prime members also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card.
