Amrutanjan Healthcare, a pioneer in pain management with a legacy of over a century, has announced a strategic expansion of its portfolio with the launch of the Comfy Razor range and Ortho Oil. The move marks the company’s entry into the fast-growing personal grooming segment, while further strengthening its leadership in pain management.
At the heart of this expansion is Comfy, a purpose-led brand committed to making quality personal care more accessible for women. Built on the promise of “Power to be you,” Comfy addresses a significant market gap where many women continue to use men’s razors due to limited affordable options designed specifically for them.
The range includes Close & Clean, among the most affordable women’s razors in India, priced at Rs. 20, and Silky Smooth, a mass-premium offering priced at Rs. 50 – nearly half the price of comparable products in the market. Designed to deliver a smooth and comfortable grooming experience without compromising on quality, the products aim to make superior personal care more accessible to millions of consumers.
All razors are sourced from Dorco, South Korea, one of the world’s leading razor manufacturers, ensuring high standards of quality and performance across the range.
Alongside its entry into personal grooming, Amrutanjan continues to strengthen its pain management portfolio with the launch of Ortho Oil, a specially formulated solution designed to provide effective relief from body pain, muscle stiffness, and joint discomfort.
Developed using a blend of herbal ingredients and supported by clinical studies, Ortho Oil is designed to deliver noticeable pain reduction with regular use. The product is particularly relevant for consumers aged 45–60, a segment increasingly affected by lifestyle-related discomfort, ageing, and stress
Speaking on the development, Mr. S. Sambhu Prasad, Chairman and Managing Director, Amrutanjan Healthcare, said, “At Amrutanjan, we are expanding beyond pain management to build a broader portfolio of trusted everyday wellness products. With launches like Comfy razors and Amrutanjan Ortho Oil, we aim to deliver accessible, high-quality products that help consumers move better, feel confident, and live comfortably every day.”
With these launches, Amrutanjan continues to expand its presence across everyday wellness categories while staying true to its legacy of delivering trusted and accessible solutions for Indian consumers.
