Puri: Anmol Industries Limited proudly participated in the iconic Rath Yatra 2025, held from June 27 to July 5 in Puri, Odisha. As one of the country’s most revered religious festivals, the Rath Yatra attracts millions of devotees from across India and the world. This year, Anmol made its presence felt by engaging directly with festival-goers through an interactive brand showcase, bringing together taste, tradition, and celebration.
During the nine-day spiritual procession, Anmol showcased a vibrant range of its popular and new products. Among the highlights was the official launch of Vita Marie, a wholesome and crisp new offering in the Marie biscuit segment. Alongside Vita Marie, the company also presented its beloved snacks including Romanzo, the indulgent chocolate-layered treat; Swiss Roll, known for its soft and creamy texture; and Milk Made, a delicious milky snack loved by families across India. These products were sampled and displayed at the Anmol stall, which drew considerable attention from the large and diverse crowd.
Speaking on the occasion, Mr. Aman Choudhary, Executive Director – Marketing, Anmol Industries Limited, said, “Rath Yatra is not just a festival; it’s a celebration of faith and unity. Being part of this spiritual journey in Puri gave us an incredible platform to connect with consumers from all walks of life. Launching our new product Vita Marie here and showcasing favorites like Romanzo, Swiss Roll, and Milk Made reflects Anmol’s commitment to being a part of everyday moments — festive or daily. We are honored to have shared this joy with millions.”
Through its meaningful presence at Rath Yatra 2025, Anmol once again reaffirmed its role as a brand that blends cultural relevance with quality snacking. The event served as a powerful touchpoint to strengthen consumer engagement and expand its connect in one of India’s most spiritually vibrant regions.
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