Chennai: Ashok Leyland, the flagship Company of the Hinduja Group and India’s leading commercial vehicle manufacturer, today signed a MoU with Shriram Automall India Limited (SAMIL) to launch an exclusive hybrid ecosystem for its used commercial vehicle business. The phygital platform will facilitate an exchange and proper disposal and purchase of old commercial vehicles. With the entry into this segment, Ashok Leyland aims to streamline the used vehicle market by leveraging its digital ecosystem, its existing and potential channel partners for physical interactions in over 100 Automalls spread across the country, and other advanced technologies. Through effective and efficient processes, the company will bring in more transparency into this space thereby increasing options to reduce the number of old vehicles plying across the roadways of India.
The customers will also have access to other value added services like iALERT telematics solution, Driver SAATHi skilling solution, valuation, breakdown services, fuel solutions, etc. through various digital solutions offered by Ashok Leyland.
