Hyderabad: Asian Paints, a global player in paint and colour technology, proudly announces the launch of Asian Paints Chromacosm—the world’s largest architectural colour system. Featuring over 5,300 unique shades, it is set to revolutionise the way architects, designers and industry professionals engage with colour.
To celebrate the launch of Chromacosm, Asian Paints has collaborated with renowned architect and artist Suchi Reddy, founder of the New York-based Reddymade studio, known for her innovative and human-centric approach to design. Together with Asian Paints, Reddy has conceptualized and created an art installation that encapsulates her interpretation of Chromacosm – an artistic exploration of the infinite universe of colour.
This striking work features a series of rods that transition from black to vivid colour, representing a totality of colour. Inspired by a dimensional colour study, this installation transforms colour into a tangible 3D experience, offering viewers a profound exploration of Chromacosm’s possibilities. Reddy’s installation will be unveiled at a press conference on December 17, 2024, and later be on display for public viewing at the Architecture and Design Film Festival at NCPA, Mumbai from January 9 to 12, 2025. For over a decade, Asian Paints has been documenting colour in India in the form of still photography, oral storytelling and film, through the lens of traditional craft practices. From the deep indigos of Ajrakh to the bold maroons of Kalamkari, Asian Paints has drawn inspiration from the exquisite work of artisans and the everyday life of the Indian people. This mapping and exploration of colour in India has informed the diversity of our library of colours – the Asian Paints Chromacosm.
