Asia’s Leading Tea Associations Unite in Kolkata for the Asia Tea Alliance Summit and Awards
Kolkata: The Asia Tea Alliance (ATA) today convened in Kolkata, bringing together tea industry leaders, representatives from apex associations, and Tea Boards from across Asia’s largest tea-producing nations. This prestigious event held once every year to address the challenges facing the tea industry and set a unified path toward sustainable and equitable growth. This year’s event was hosted by global sustainability organization – Solidaridad and the Indian Tea Association.
The summit, held at Hotel Taj Bengal, witnessed participation from key tea associations and representatives from the Tea Boards of India, Sri Lanka, Bangladesh, Nepal, Indonesia, and China. ATA, unite with the vision of advancing a sustainable and resilient tea sector in Asia, has become a central platform for collaboration, policy development, and knowledge exchange among Asia’s tea-producing countries.
Asia International Tea Summit: A Platform for Change
In its commitment to addressing the tea industry’s evolving challenges, the Asia International Tea Summit provided a platform for in-depth discussions on critical issues, including sustainability, market volatility, and climate impacts on tea production. These discussions underscored the urgent need for coordinated action across the region to build resilience and promote the economic welfare of smallholders who form the backbone of the industry.
“Tea is a cornerstone of rural economies in Asia, but the challenges we face today require collaboration and innovation. Formed to address the multifaceted challenges faced by tea producers in Asia, the ATA is committed to creating a more resilient and prosperous tea sector,” – Mr Hemant Bangur, Chairman, Asia Tea Alliance
The summit also spotlighted the growing importance of carbon trading opportunities, aligning with global sustainability goals, and enhancing tea quality through technology and innovation. In response to market demands, ATA members explored collaborative measures to reduce carbon footprints, establish fair pricing mechanisms, and promote responsible sourcing across Asian markets.
