Mumbai: ASUS, a Taiwanese tech giant is set to push the boundaries of innovation with its latest lineup of AI-powered laptops offering versatile performance, stunning design, and multiple use case options for enhanced productivity and entertainment. The lineup features the Vivobook 14 Flip with a 360° hinge, the ASUS Gaming V16 for gaming, the Vivobook S14, Vivobook 16, Vivobook 14, and Zenbook 14 with onboard AI-enhanced performance, while the refreshed Zenbook DUO boasts AI-infused performance on its dual OLED touchscreens. Designed for durability, speed, and connectivity, ASUS laptops integrate advanced cooling solutions, up to Wi-Fi 7, and versatile I/O ports, combining power, efficiency, and style to cater to work, play, and creative pursuits.
The brand’s first lineup of 2025 not only caters to a new segment but also makes AI more accessible than ever, offering unmatched AI capabilities across segments—from Everyday AI solutions that streamline daily tasks to Next-Level AI and Advanced AI features. Showcasing ASUS’s leadership in the AI PC space, these laptops integrate intelligent features that adapt to users’ needs, optimising performance and efficiency in real time. Whether streamlining workflows with AI-assisted enhancements, boosting creative possibilities with AI-powered tools, or delivering lag-free entertainment and gaming, ASUS ensures that AI is not just an add-on but a seamless part of the overall user experience. Additionally, with its latest gaming product, ASUS is entering an untapped segment of entry-level gamers who also value other aspects of their laptop usage, such as content creation, on the go gaming, and everyday tasks.
Commenting on the launch of the latest lineup, Mr. Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, ASUS India, said, “At ASUS, we take pride in being at the forefront of technological innovation, constantly redefining what’s possible in the world for our consumers. With AI playing an increasingly pivotal role in shaping the future of computing, we are excited to present our latest lineup that merges unparalleled performance in sleek sophisticated designs. Our commitment to empowering users underscores our vision of delivering a highly intuitive experience that brings AI to seamlessly connect with them. These latest additions to our lineup not only enhance productivity but also elevates creativity, making everyday life smoother and more impactful.
Catering to a new segment, we are also launching the ASUS Gaming V16 that doubles as both a gaming powerhouse and a high-performance creative workstation. The laptop is built for those who demand versatility, combining top-tier processing power, advanced graphics, and an innovative cooling system. Whether you’re picking up gaming or tackling creative workloads, the V16 ensures uncompromising performance, stunning visuals, and seamless multitasking. With our new lineup and our continued efforts to make AI PC accessible through our spread out offline presence, we are certain that our customers will appreciate our latest products.”
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Vivobook 14 Flip
The ASUS Vivobook 14 Flip is a powerful, portable, and feature-rich device that combines performance, AI-enhanced tools, and long battery life. Weighing 1.5 kg and just 1.69cm slim, it features a sturdy aluminium body in Matte Gray. Its 360° hinge allows versatility between laptop, tablet, tent, and stand modes, which make it perfect for creative workflows. The 14-inch Lumina OLED touchscreen delivers bright colours, deep blacks, and sharp details for a better viewing experience.
The Intel Core Ultra 7 (Series 2) processor with next-level AI capabilities, ensures the Vivobook 14 Flip’s smooth performance. It has 16GB LPDDR5X RAM (8533 MHz) and 512GB PCIe Gen 4 SSD (expandable up to 1 TB), offer easy multitasking and faster data access. Wi-Fi 7 provides high-speed connectivity with lower delays, ensuring a seamless online experience.
This laptop includes Windows Copilot, an AI-powered assistant that helps with tasks like file searching and system control. Windows Studio Effects v2 improves video calls with features like Eye Contact Enhanced and Portrait Light. The ASUS StoryCube app organizes photos and videos using AI, while the ASUS Pen 2.0 supports precise writing and drawing with different tip options. The Dolby Atmos 360° adaptive audio system enhances sound quality for movies, music, and calls. The ErgoSense keyboard and touchpad provide a smooth typing and navigation experience.
With a 70Wh battery, the Vivobook 14 Flip offers up to 28 hours of usage. It also supports USB-C Easy Charge, allowing charging with standard USB-C chargers, power banks, and airline adapters. It comes with multiple ports, including Thunderbolt 4, USB-C, HDMI 2.1, and a microSD reader, ensuring flexible connectivity. The laptop is military-grade durable and features ASUS OLED Care, which helps prevent screen burn-in.