Bandhan Mutual Fund Reimagines Systematic Withdrawal Plan as ‘#SalaryWalaPlan’ with its New IAP Campaign

Hyderabad: Bandhan Mutual Fund unveils #Salary Wala Plan, an IAP campaign that reimagines “Systematic Withdrawal Plan” (SWP) as a structured, salary-like income stream—helping investors to generate a regular cash flow from their own mutual fund investments while allowing the remaining corpus to stay invested. This campaign aims to raise awareness around SWP, encouraging investors to see it as a smart and accessible way to create a pipeline of cashflow post-retirement.

Vishal Kapoor, CEO, Bandhan AMC, shares, “While SIPs have gained widespread acceptance as a disciplined way to invest, SWPs remain underutilised as a strategy to sustain financial independence. Through #SalaryWalaPlan campaign, we aim to bridge this gap by raising awareness about SWP, making it more relevant for investors who are looking for fixed cashflow at predefined frequency. By creatively reframing it as a structured, salary-like income, we wish to drive greater awareness of its dual benefit—ensuring liquidity while keeping the remaining corpus invested for potential growth.”