Bhagavad Gita for All Launches Its First Festive Campaign with Shilpa Shetty and Shamita Shetty
Mumbai : Bhagavad Gita for All (BGFA), a visionary initiative founded by Mr. Prithviraaj Shetty, today announced the launch of its first festive campaign featuring acclaimed actress, wellness advocate, and yoga icon Shilpa Shetty along with her sister Shamita Shetty.
The campaign, titled “Gift of Inner Light,” has been launched ahead of the Diwali season to convey that just as every home is illuminated with lamps during the festival, every family should also be illuminated with the wisdom of the Bhagavad Gita. BGFA encourages families to go beyond the celebration of lights and festivities by embracing the Gita as a gift of peace, resilience, and inner strength. Through simplified teachings, interactive design, visual storytelling, and practical guidance, the initiative positions the Bhagavad Gita as a timeless resource for nurturing mental well-being, strengthening family bonds, and creating harmony at home.
Mr. Prithviraaj Shetty emphasized that Shilpa Shetty was the natural choice for this campaign, given her unwavering commitment to yoga, her advocacy for holistic living, and her role as a mother who values emotional well-being.He added, “Shilpa beautifully represents the spirit of blending tradition with modern living. Her journey of wellness and balance mirrors what BGFA stands for – bringing the timeless wisdom of the Gita into today’s homes in a way that feels both relevant and inspiring.”
Sharing her thoughts, Shilpa Shetty said: “Yoga connects us with our inner self, offering clarity and peace. The Gita deepens that journey, showing us how to live with wisdom, balance, and strength. This Diwali, I truly believe the most meaningful gift we can share with our loved ones is the Bhagavad Gita – it is more than just a book, it is a guide for life. To gift the Gita is to gift light, harmony, and inner strength.”
Adding her voice, Shamita Shetty highlighted how BGFA has made the teachings of the Gita more relatable for younger audiences seeking everyday guidance, calling it a gift of inspiration that transcends generations.
