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BIC Cello Brings ‘Hallyu’ to Classrooms with The Newly Launched K-Series Fountain Pens

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Hyderabad: BIC Cello recently launched its highly anticipated K-POP & K-Drama Fountain Pens, a remarkable fusion of writing elegance and South Korean cultural charm. As the global ‘Hallyu’ phenomenon continues to captivate audiences worldwide, India stands proudly as the second-largest consumer of Korean content, with an astonishing 775 million views for the iconic K-pop group BTS on YouTube in 2023 alone. The nation has also seen an upward spike in fandom for Korean dramas.

Recognizing this fervent enthusiasm, BIC Cello has meticulously crafted a line of fountain pens that pay homage to the vibrant and influential South Korean entertainment industry. These exquisite writing instruments are designed to resonate with fans and enthusiasts alike, offering a tangible connection to the cultural phenomena they hold dear.

“At BIC Cello, we are committed to providing our customers with innovative and culturally relevant products,” said Manos Nikolakis, General Manager at BIC Cello. “The launch of the latest K-Pop Foundation Pens is a testament to that, and a commitment to remain close to our consumers’ wants and needs through cultural and industry trends.”

Combining superior craftsmanship with vibrant aesthetics, the K-POP & K-Drama Fountain Pens are a testament to BIC Cello’s understanding of the youth pulse commitment to innovation and cultural appreciation. Each pen is a work of art, adorned with captivating designs inspired by the colorful world of K-pop idols and the mesmerizing narratives of Korean dramas.

BIC Cello invites fans, enthusiasts, and collectors alike to embark on a journey of cultural celebration and writing excellence with the launch of these extraordinary fountain pens.

K-POP Fountain Pens

Inspired by the vibrant energy and captivating narratives of K-Pop music, K-Pop Fountain pen is a testament to the rich and dynamic cultural landscape of Korea. Available in a variety of four stunning colors and finishes, this pen is a true work of art, reflecting the unique personality and style of its owner. Engineered for smooth and effortless writing, these pens offer impeccable performance, allowing users to express their thoughts and ideas with precision and clarity. Designed for comfort and precision, the ergonomic grip ensures a natural and comfortable writing posture, allowing you to unleash your creativity without any distractions.

K-Drama Fountain Pens

Inspired by the enthralling narratives of K-Drama series, each pen embodies the essence of the beloved stories and characters that have captivated global audiences. Available in four stunning colors and finishes, every K-Drama Fountain Pen ensures unparalleled performance in any situation. Whether jotting down notes, sketching ideas, or signing essential documents, these pens will elevate users’ writing experience with precision and style. Perfect for die-hard K-Pop fans, devoted K-Drama enthusiasts, and admirers of Korean culture, these fountain pens are the ultimate accessory to showcase one’s passion.

In a remarkable display of accessibility, BIC Cello has priced these exceptional fountain pens at an incredibly affordable INR 50, ensuring that fans from all walks of life can indulge in the joy of owning a piece of their beloved culture.

About BIC Cello  BIC Cello, the manufacturer of Cello pens, is India’s market leader for writing instruments. The company focuses on developing innovative new products and ink flow systems, delivering significant value to the writing experience of the customers. BIC Cello’s expanded portfolio now includes a range of world-class products including permanent markers, whiteboard markers, color markers, mechanical pencils, roller pens, fountain pens and office and school stationery products. The company sells over five million pens a day and has a strong presence in more than 70 countries around the world. BIC Cello’s robust and growing distribution network ensures that its products are accessible across demographics and geographies. 

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