BIG Ganga, a channel that is rejoicing in the fervour of Chhath, via its annual musical event ‘Jai Chhath Mai’, with much joy and fervour, uplifted the mood of the festival Chhath for its viewers. Starting from 20th November from 5-7pm on BIG Ganga, it had popular Bhojpuri duo Dinesh Lal Yadav ‘Nirahua’ and Akshara Singh, entertaining the audience in the most amazing manner. The event not only added in the celebrations of Chhath but further nurtured a bond with its audience and fans by showcasing the origins of this ritual and offering them genuine happiness through Divine Chhath.
Held amidst much grandeur and pomp, the event featured an abundance of celebrations along with the fervour of the SiyaRam celebrations. Striking the perfect note, this one-of-a-kind musical extravaganza witnessed the immensely popular Bhojpuri duo of Dinesh Lal Yadav, ‘Nirahua’ and Akshara Singh leave the audience in raptures with their stellar anchoring skills along with leaving viewers in awe with by celebrating Jai Chhathi Mayi with a host of musical performances. The opening act by the duo, along with Arvind Akela Kallu, further offered a perfect mix of SiyaRam Bhakti along with seeking Chhathi Maiya’s blessing. Adding to the spectacular display, the festive offering also saw Nirahua taking viewers through the mythological journey behind the popular festival of Chhath as the narrator of the event. The event, having a SiyaRam celebration moment shared by reel-life Ram-Sita jodi Arun Govil and Deepika Chikhalia who came together to celebrate Chhath in Bhojpuri style for the very first time, also saw celebrities like Tripti Sakya, Arvind Akela Kallu, Mamta Raut, Mohan Rathore amongst others to ring in the festivities and raise the bar of the celebrations.
In a first for Bhojpuri entertainment and its ardent viewers across the region, SiyaRam Ki Chhath bring forth the interesting mythological tale narrated by Lord Surya where Siya performed Chatth pooja so that she could rid Lord Ram of Brahmdosh (the act of killing a high-class Brahman, in this case Raavan) and how she was almost told that it is impossible to please Chathi Maiyya resulting in her executing/conduct a rigorous penance Kathin Tap. Making the offering all the more inclusive for its viewers and adding to the festive cheer, Dinesh Lal Yadav, a.k.a Nirahua seen talking about the special initiative ‘Kaam Wapasi’ by Lowe Lintas in collaboration with ZEE Networks brand Big Ganga. The purpose-driven campaign inviting and encouraging all the workers to call free on 1800 202 44 88, follow the process and register themselves accordingly and get their choice of work along with them now having a sense of dignity and self-respect in their labour. In addition to the above-mentioned number, people can also register on Kaamwapasi.com as well.
Featuring the most-recognized names of the region, the reel-life SiyaRam jodi in a one-day festive offering filled with music, celebrations and much more, BIG Ganga once again lives up to its promise of going all-out when it comes to rejoicing in the festivities. Keeping the excitement quotient at its peak, Jai Chhath Mai is certainly one such event that viewers will not want to miss out on as they celebrate the most-revered festival in the region.
The channel is known for entertaining the audience with its unique content all around the year while adding a value in their life through family-oriented and festive events and shows like Jai Chhath Mai. The channel has been continuously striving to provide the best of content via its new offerings. With more and more in the bucket to offer, the channel is aiming to redefine entertainment and original content for its regional audience through series like New Year special, Faguaa Holi special among others.
