Campus steps into AI-led storytelling with India’s first AI travel influencer

New Delhi: Campus Activewear Ltd., one of India’s leading Sports and Athleisure Lifestyle brands, collaborated with India’s first AI travel influencer, Radhika Subramaniam for a six-day campaign. Among the earliest footwear brands in India to experiment with AI-led storytelling, Campus is reinforcing its position as a cultural innovator—building fresh connections with Gen Z and millennial consumers through digital-first narratives.

The collaboration highlights Campus’ ethos of “Move Your Way” by showing how technology and creativity can converge to celebrate individuality. By partnering with Radhika, an AI influencer whose journey embodies exploration and bold self-expression, Campus is keeping pace with cultural shifts by experimenting with new age, digital-native modes of storytelling.

Radhika’s narrative—leaving behind a conventional corporate path to embrace travel, culture, and self-discovery—echoes the brand ethos. From her symbolic leap of paragliding to discovering hidden markets and culinary trails, the campaign highlights how movement is as much about self-expression as it is about a journey of discovery, into the world outside and the self within.