Mumbai: Castrol India Limited, the country’s leading lubricant manufacturer, has relaunched Castrol Activ, its flagship two-wheeler engine oil brand. Castrol Activ is the category leader in India’s two-wheeler engine oil market. As part of the relaunch, Castrol Activ has seen a product upgrade (API SN) and a packaging refresh with Shah Rukh Khan on the pack label. The campaign takes Castrol Activ’s promise of 3X protection to the next level by ensuring protection against engine overheating.
India has nearly 235 million two-wheelers on the road (source: Kline). In 2024 two-wheeler sales in India grew by 14.8% (including EVs) adding nearly 20 million two-wheelers through the year. As urban and rural mobility increases so do challenges like extreme heat and stop-and-go traffic. Engine overheating is a major concern for riders, especially during peak summer months, affecting both bike performance and rider comfort.
Castrol Activ’s new Actibond™ Technology provides 50% better wear protection at start-up (vs API SN standard), offering enhanced protection across different riding conditions, including city traffic, highways, and off-road terrains. The 3X protection promise ensures performance across:
1. Start-up: Protects the engine from excessive wear upon start.
2. Running: Fights against oil thickening under tough conditions to help dissipate heat better
3. Shutdown: Protects the engine from corrosion when turned off.
“Overheating is a key biker pain point which is especially relevant for India where summers are harsh and long commutes can put excess stress on the engine.” said Rohit Talwar, Vice President & Head of Marketing, Castrol India. “This campaign not only reinforces Castrol Activ’s promise of 3X protection but also deepens our connection with bikers across the country by singularly addressing one of their biggest pain points.”
