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CavinKare’s Bacto-V Enters Hand Hygiene Category; Ramya Krishnan to “Keep in Touch” with the brand

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Chennai: CavinKare’s Bacto-V extends its 360 degree protection pledge by stepping into hand hygiene category with the launch of hand sanitizer and hand wash. To match the growing importance of hand hygiene in the new normal world, Bacto-V further strengthened its messaging with the launch of an intriguing new campaign ‘Keep in Touch’ with Actor Ramya Krishnan as its Brand Ambassador.

Staying true to its proposition – Bacteria and Viruses killing expert (Bacto-V), the products have been developed with double protection formula. Bacto-V hand wash is developed with no-soap formulation and is available in two variants – Moisture Shield and Protection Shield that is enriched with the goodness of Aloe Vera that acts as a natural moisturizing agent to protect and keep hands soft. Bacto-V hand sanitizer has been developed with a unique combination of alcohol and two anti-microbial actives that kills 99.9% germs and keeps hands safe for prolonged time. Safe on hands, the product is made of no-rinse, quick-dry, formula that provides double protection against germs and viruses.

Commenting on the occasion, Mr.Venkatesh Vijayaraghavan, Director& CEO – Personal Care & Alliances, CavinKare said “Bacto-V’s products have been a game-changer in the market, as it was launched in immediate response to consumer needs. Backed by innovation and research, Bacto-V from a product line by CavinKare has evolved into an umbrella brand that offers safety solution to every possible touch point of contamination. Today as we further strengthen our presence in the market with the addition of hand hygiene products, we are confident that Bacto-V will become a go-to hygiene brand for millions across households in India and bolster our efforts in contamination of germs. The products have been designed, developed and launched by thinking ahead of consumer showcasing CavinKare’s thought leadership in the industry. We are happy and delighted to be driving home the awareness and education around the importance of hand hygiene through Actor Ramya Krishnan who resonates well with our brand proposition.”

Human touch is a little gesture of physical affection that brings instant comfort and warmth amongst family members. The newly launched campaign with Actor Ramya Krishnan aims to gradually bring back a sense of security among consumers about inevitable physical touches. The campaign comprises of an exclusive TVC that will showcase Ramya Krishnan encouraging consumers to resume normalcy and embrace physical touches empowered with a range of Bacto-V products. The soul-touching ad film will also exclusively touch upon Ramya Krishnan educating the consumers about the continued need to regularly wash hands to avoid contamination of germs thereby enabling safe touch.

Commenting on the association, Actor Ms. Ramya Krishnan, said “I am beyond thrilled to be associated with CavinKare and its flagship hygiene brand Bacto-V. My association with the brand as its ambassador gives me a sense of fulfilment and an opportunity to resonate the importance of hygiene and regular sanitization to consumers. Bacto-V is a game changer brand which houses disinfectant products that decontaminate surfaces around us instantly and also empowers us to touch without any inhibitions. Today as the brand expands its offerings to hand hygiene category, I am happy to join their journey against germs contamination by launching Bacto-V hand wash that truly stands apart in the market. Bacto-V’s promise of making hand touches safe again is truly commendable and I am confident that our partnership will educate more and more consumers around the country about the importance of regular sanitization.  The brand’s efforts will certainly go a long way in empowering consumers to resume back to normal life seamlessly.”

Besides the Television advertisement, “Keep in Touch” campaign will also have a series of Digital promotions and influencer led campaigns to reach consumers cutting across different strata. The television campaign will kick-start across South India. The products, Bacto-V Handwash and Hand sanitizer will be launched across e-commerce platforms, retail outlets and Kirana stores at an affordable price point. Bacto-V Hand wash will be available in 180 ml (MRP Rs. 30), 300 ml (MRP Rs. 70) and 750 ml (MRP Rs. 99) and Bacto-V Hand Sanitizer will be available in 260 ml (MRP Rs. 130) and 500 ml (MRP Rs. 250).

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