CEAT introduces SecuraDrive CIRCL – India’s First Road ready Passenger Car Tyre with up to 90% Sustainable materials
Chennai: CEAT, a leading Indian tyre manufacturer, today announced the launch of SecuraDrive CIRCL, India’s first road ready passenger car tyre with up to 90% sustainable (bio-based) materials. With this breakthrough, CEAT takes a significant step in its journey of premiumisation through sustainability and technology leadership. This launch follows a series of CEAT’s innovations, including CALM technology, ZR-rated tyres, and Run-Flat tyres, reinforcing the company’s commitment to delivering cutting-edge mobility solutions.
Designed for the urban consumer; 25–45-year-olds, Tier 1 residents from upper middle-class to affluent households – who see sustainability not only as a responsibility but also as a lifestyle and status choice, SecuraDrive CIRCL represents a seamless blend of eco-consciousness, safety, and world class performance.
Developed at CEAT’s cutting-edge global R&D hub in Halol, CIRCL is available in two variants with 50% and 90% sustainable content – making it the highest sustainable content passenger car tyre ever launched after road testing.
On the launch, Mr. Arnab Banerjee, MD & CEO, CEAT Ltd., said:
“SecuraDrive CIRCL is a breakthrough that demonstrates how India can set new benchmarks in sustainable mobility. By achieving 90% sustainable content in a fully road ready tyre, CEAT is redefining performance and eco innovation, while reinforcing our journey to become a premium, future ready brand. Sustainability is no longer a choice but a responsibility. This launch reaffirms our vision of leading the transition to greener mobility.”
Mr. Lakshmi Narayanan B, Chief Marketing Officer, CEAT Ltd., added:
“Consumers today are increasingly conscious about the choices they make, especially when it comes to sustainability. With SecuraDrive CIRCL, we are giving them a product that aligns with their values without asking them to compromise on performance, safety, or style. CIRCL represents the perfect blend of innovation and eco consciousness, and with this launch, CEAT is proud to set a new benchmark for sustainable mobility in India.”
