Chennai: Bringing in the festive spirit and cheer to the city, the residents of Chennai came together to create a large India map illuminated with thousands of Diyas ahead of Diwali. Organized by CavinKare’s iconic brand, Meera, this unique initiative, titled “One Diya, One Tradition,” aimed to celebrate the timeless tradition of lighting diyas, a practice that continues to unite the country during Diwali, despite evolving trends and festivities. The event witnessed an overwhelming participation from residents lighting 1000+ Diyas at the Anna Nagar Tower Park, bringing to life a radiant, magnum opus map of India.
Under the theme “One Diya, One Tradition,” Meera through this initiative highlighted Diya as a cultural heritage shared across India, transcending regional differences and connecting households through its symbolic glow. Despite the shifts in food, attire, and modern festivities, the lighting of Diyas remains central to every Diwali, bringing a glow of togetherness to households across India. The event was a visual spectacle as hundreds of participants placed Diyas carefully along an outline of India, creating a stunning illuminated map that symbolized the country’s unity and rich cultural diversity.
Commenting on the occasion, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare said “As a brand, Meera has always believed in the Goodness of Tradition. We see traditions as meaningful pillars in our lives, to be cherished and passed down from generation to generation. This belief shines through as we bring the benefits of traditional ingredients into our hair care and personal care products, and in life, we honor and celebrate customs by lighting Diyas, which signifies victory of good over evil.”
Adding to this, Mr. Rajat Nanda also said, “Through this initiative, every participant has contributed to a meaningful tribute to our country, reminding us that no matter where we come from, we are all connected by shared traditions and values. The turnout today has been phenomenal, highlighting the community’s spirit and our collective dedication to preserving and celebrating tradition that truly unites us. This initiative is more than just a Diwali celebration; it’s a celebration of India, our heritage, and the unique traditions that define us.”
About CavinKare: CavinKare is a diversified FMCG major with a business interest in Personal Care, Professional Care, Dairy, Snacks, Foods, Beverages & Salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Skin Creams (Fairever, Spinz), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy(Cavin’s), and Beauty Salons (Green Trends & Limelite) and Animal Hospital (SANCHU). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded in its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.
