Chennai: Abu Dhabi, United Arab Emirates – Etihad Airways, the national airline of the UAE, is celebrating the success of its partnership with Chennai Super Kings (CSK) by upgrading its logo to the coveted ‘front-of-shirt’ position.
Following their successful partnership as Associate Sponsor during the 2024 season, where Etihad Airways had its logo on the back of the team jersey, Etihad has taken its sponsorship to the next level, promoting its brand to the front and centre of the famed yellow CSK jersey.
Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “Our sponsorship of the Chennai Super Kings has offered us an incredible opportunity to engage directly with the CSK fan base and cricket fans worldwide. We are proud to have built a meaningful partnership in our first year with fun activations, right through to branding an aircraft with the CSK colours and logo, and we’re excited about the season ahead.
“Moving the logo to the front-of-shirt, deepens our support to the CSK club and their fans and our love for India, where we operate 181 flights per week across 11 gateways, including 21 flights per week to Chennai.”
KS Viswanathan, Chief Executive Officer, Chennai Super Kings, said: “We are excited to bring Etihad Airways to the front of the Chennai Super Kings jersey. Etihad Airways’ support has been invaluable in our journey, and we are excited to take our collaboration to new heights. Etihad’s global presence aligns perfectly with our ambition to cater to our fans worldwide.
“The recent Chennai Super Kings branded Etihad aircraft created a huge buzz among cricket fans worldwide. Together, we look forward to delivering more such exceptional moments for our loyal supporters.”
The 2025 CSK jersey featuring the Etihad logo will be on sale soon.
