Clovia Celebrates Friendship Day with the Launch of Its Limited-Edition ‘Chuddy Buddies’ Collection
New Delhi : Clovia, India’s leading lingerie and personal care brand, is celebrating Friendship Day with the launch of its limited-edition ‘Chuddy Buddies’ collection, inspired by the nostalgic bond of a chuddy buddy, the childhood friend who’s been there through every milestone, every inside joke, and every version of you.
Each pack consists of 3 themed briefs, available in Boyshort, High Waist Hipster, and Mid Waist Hipster silhouettes. Brought to life with quirky, sticker-inspired prints featuring themes such as Buddies, Penguins, Bandages, Cats, Avocados, and more, along with exclusive Chuddy Buddy packaging that makes it perfect for gifting or sharing with your favourite person.
The collection celebrates the friendships that make everyday moments brighter. By blending thoughtful design with playful storytelling, the collection is a reminder that comfort isn’t just about what you wear; it’s also about the people who make you feel most like yourself.
Speaking on the launch, Neha Kant, Founder, Clovia said, “The strongest friendships are built on the simplest moments: laughing over an inside joke, celebrating each other’s quirks, or just knowing someone is always in your corner. At Clovia, our Happy is My Superpower philosophy is all about celebrating the little things that bring joy to everyday life. Chuddy Buddies collection is our way of bringing that thought to life through a collection that’s playful, comfortable, and curated to be shared.”
To celebrate the launch, Clovia is also rolling out a 360-degree integrated campaign across its website, CRM channels, emailers, push notifications, product pages, social media, and a themed ‘Refer & Earn Chuddy Buddy’ activation, inviting customers to celebrate the friend who’s always had their back.
The collection is now available on Clovia’s website, app, leading e-commerce platforms, and quick commerce apps, with prices starting at INR 599.
About Clovia
Clovia is a leading fashion, lingerie, and personal care brand for urban millennial women. Launched in 2015, the company designs, manufactures, and sells premium fashion lingerie, innerwear, nightwear, shapewear, swimwear, and athleisure products under the brand Clovia, and personal care products under the brand Skivia. Reliance Retail Ventures acquired an 89% stake in the brand Clovia in 2022.
Today, Clovia offers over 5,000 product options in lingerie and sleepwear, with 50+ sizes tailored for 9 body types. Through a feedback-led design approach and its “Clovia Curve Fit Test,” they sell a product every second. With a growing customer base of over 10 million across 2,500+ cities, Clovia continues to redefine lingerie shopping, making it more inclusive and accessible.
For more information, please visit: www.clovia.com.
