CoinSwitch, India’s leading crypto investing and trading platform with over 2.5 crore users, today announced a strategic partnership with NDTV Profit to launch ‘Crypto Minutes’, a dedicated segment focused on simplifying the world of crypto and digital assets for Indian audiences.
The collaboration marks an important step towards making crypto education more accessible and enabling investors to better understand the rapidly evolving digital asset ecosystem. Crypto Minutes will feature expert-led discussions, market insights, and educational content designed to help viewers navigate the complexities of crypto investing. Starting June 22, 2026, the segment will air every Monday to Friday at 10:30 AM and 3:30 PM on NDTV Profit.
“Crypto adoption in India is steadily maturing, but awareness and education remain critical to helping investors navigate this emerging asset class responsibly. Through our partnership with NDTV Profit, we aim to simplify complex concepts, address common misconceptions, and provide credible, easy-to-understand insights that empower investors to make informed decisions. As digital assets become increasingly relevant in the global financial ecosystem, building financial literacy around crypto is more important than ever,” said Ashish Singhal, Co-founder & CEO of CoinSwitch.
Mandeep Singh, Chief Revenue Officer, NDTV, said, “At NDTV Profit, our focus has always been on helping audiences understand the forces shaping business, markets and the economy. Digital assets are now an important part of that larger financial conversation. With Crypto Minutes, we want to bring clarity, context and credibility to a space that is often complex and fast-moving. Our partnership with CoinSwitch allows us to combine NDTV Profit’s trusted business journalism with deep domain expertise, so that viewers can make more informed sense of this emerging asset class.”
The segment will cover a wide range of topics, from the fundamentals to key market trends, emerging developments, and risk management principles. It aims to support first-time investors in understanding the asset class while providing seasoned market participants with informed perspectives on developments shaping the crypto industry.
As interest in digital assets continues to grow, Crypto Minutes seeks to separate fact from fiction by delivering credible, easy-to-understand, and actionable information. The initiative is designed to empower viewers with knowledge and encourage informed decision-making in an increasingly important asset class.
The partnership with NDTV Profit reinforces CoinSwitch’s commitment to driving large-scale crypto awareness and financial literacy in India. By combining CoinSwitch’s deep industry expertise with NDTV Profit’s trusted business journalism and wide reach, Crypto Minutes aims to make digital assets more understandable, accessible, and relevant for India’s growing community of investors.
