CoinSwitch Takes Crypto to the Streets of Bengaluru; Turns Valentine’s Day Into a Cultural Moment with ‘Dukhi Express’

Bengaluru: CoinSwitch, India’s leading crypto trading platform, brought Valentine’s Day to the streets of Bengaluru with its citywide ‘Dukhi Express’ campaign. A distinctive bus offering complimentary rides and on-ground experiences for singles and curious first-time investors seeking an unconventional celebration.

Designed around the idea of “missing the bus” and waiting for the “right time” in both love and investing, the campaign brought the metaphor to life on city streets, reinterpreting missed moments as opportunities to begin again.

The campaign combined humour with financial awareness through bold messaging such as “Chase Charts. Not Hearts.” Commuters who hopped on the bus were welcomed with care packages that included chocolates, tissues, and a Bitcoin reward coupon, blending humour with a subtle financial nudge.

The activation aimed to create a light-hearted yet meaningful touchpoint, encouraging consumers to shift focus from Valentine’s Day heartbreak to timely investing decisions. The Valentine’s Day activation has generated strong early traction, recording 7-8 million reach, and 700k to 1M engagement across digital channels.

With initiatives like this, CoinSwitch aims to spark curiosity around crypto and make conversations around digital assets more accessible and culturally relevant, particularly among younger audiences.