For a generation that grew up with smartphones, instant messaging and video calls, the walkie-talkie might seem like an unlikely piece of tech to make a comeback. Yet, that may be exactly what makes it interesting. In a world of endless apps, notifications and group chats, there is something oddly refreshing about picking up a device, pressing a button and simply talking.
The renewed interest in older technology is not entirely surprising. Gen Z has been showing a growing interest in devices that offer a simpler alternative to the constant notifications and partly as a way to step away from the always-online experience. Digital cameras, wired earphones and flip phones have found new audiences, with younger users embracing technology that feels simpler, physical and less tied to social media.
This is where the TWM Talkie could create space and find a new audience. It brings the familiar push-to-talk experience into a connected system. It combines the feel of a traditional two-way radio with cellular and Wi-Fi connectivity, allowing people to communicate through groups or private one-to-one conversations without depending on conventional radio infrastructure. There is also something appealing about having a device with one clear purpose. Smartphones have become the go-to for almost everything, from payments and entertainment to communication, making a specialised gadget that does less feel surprisingly interesting. The TWM Talkie works without the need for a traditional radio licence and, after the initial purchase, comes without ongoing data charges or contracts.
Instant communication can be useful in settings where teams need to coordinate quickly, including logistics, transport, security, construction, events and road trips. For these users, a simple push-to-talk device can offer a more direct way to stay connected without adding another complicated communication system.
“There is a reverse trend taking shape among young people today. While they remain more connected than ever, they are also actively looking for ways to disconnect from their screens and connect more meaningfully with the people around them. That makes the walkie-talkie particularly relevant for Gen Z. It brings back a playful, nostalgic experience, but in a format that fits how people want to communicate today. At the same time, its potential should not be viewed only through a consumer lens. Walkie-talkies have always had a strong role in the B2B space, whether in events, manufacturing, corporate environments, or security services for VIPs. The shift to cellular and Wi-Fi connectivity expands that use case by enabling instant communication without being limited by traditional radio-frequency limitations or licensing requirements. As more people experience this form of communication, they may also find new and unexpected ways to use it, taking the technology well beyond its traditional boundaries,” says Sridhar Iyer, Chief Business Officer (CBO), Roadcast.
For Gen Z, the appeal could go beyond utility. Retro gadgets offer a break from the always-online experience, while their unusual designs can make them feel fun and shareable.
The walkie-talkie may not replace the smartphone, but it does not need to. Its simple, unexpected appeal and fun-to-use design could be exactly what makes this old-school gadget Gen Z’s next quirky tech obsession.
