Cumin Co., the homegrown kitchenware brand redefining innovation for Indian cooking and baking, today announced a new partnership with celebrated pastry chef and cultural icon Pooja Dhingra. As the face of Cumin Co.’s latest bakeware collection, Pooja brings emotional depth, trust and aspiration to a category undergoing a long-awaited shift.
Her authentic connection to baking reminds India that baking is not just a technique, it is joy, remembered. Representing millions of home bakers across the country, Pooja stands at the intersection of real, everyday baking needs and Cumin Co.’s innovation-led approach to solving them. Her presence reinforces the belief that “Nothing truly fit Indian baking until this.”
“India’s baking culture is growing beautifully, but most homes still don’t have the right bakeware to truly enjoy the craft. We introduced this bakeware collection to support that culture and make baking easier and more joyful for everyone. As the face of Cumin Co.’s bakeware collection, Pooja Dhingra personifies the campaign’s spirit, bringing joy, nostalgia and celebration back to Indian baking.” says Niharika Joshi & Udit Lekhi, Founders, Cumin Co.
India’s baking culture is expanding rapidly, yet most home bakers still depend on low-grade, mass-market tools that aren’t built for Indian ovens, recipes or cooking habits. Cumin Co. addresses this gap with a new range of premium bakeware crafted intentionally for the Indian kitchen.
