New Delhi: India’s first regional and independent music streaming platform Damroo has announced partnership with global music distribution and label services company Horus Music. The collaboration between the two major music-oriented entities aims to amplify the visibility of independent and regional artists while growing their fan base as well as listenership in an organic manner. The association would see the platforms work in close coordination as they actively pursuing multiple marketing opportunities, including playlist cover mounts, genre page banners and editorial playlist placements etc.
Elaborating upon the homegrown independent music-oriented ecosystem’s collaboration with a global name like Horus Music, Damroo Founder and MD Ram Mishra said, “We are elated to join forces with Horus Music, and our partnership is a landmark feat especially with regards to regional and independent music ecosystem. The collaboration widens our content offering across languages and genres while offering listeners with an array of music, podcasts and stories. It assumes even more significance as both Damroo and Horus Music share a joint vision of empowering independent artists, progressing their career, and we are confident that together we would amplify their reach manifold.”
“We are excited to be a part of the initial release of the Damroo App and look forward to our close collaboration spreading the wonderful music created by independent artists and labels” added Nick Dunn, founder and Managing Director of Horus Music, while echoing the sentiments.
Notably, this comes just weeks after Damroo India announced securing seed funding from marquee investors such as Marwari Catalysts and Poet-litterateur Dr Kumar Vishvas, among others. While Damroo is a one-stop solution for regional & independent artists, audience as well as localized brands, from even the remotest parts of the country, Horus Music is a UK-headquartered award-winning music distribution, artist and label services company with global presence, across the globe including India.
