Deconstruct Skincare appoints Uorfi Javed as Chief Lip Scientist to launch Limited Edition Lip Balm Wallets
Bengaluru: Actor and fashion icon Uorfi Javed has partnered with science-backed skincare brand Deconstruct on a collaboration that introduces a new accessory category in India, a wallet designed to integrate lip care into everyday carry and mainstream cultural use. The collection introduces two drops designed in collaboration with Uorfi: the Black Lip Balm Wallet with Deconstruct’s Brightening Lip Balm (SPF 50) and the Pink Lip Balm Wallet with the Brightening Tinted Lip Balm (SPF 50).
A first-of-its-kind accessory in Indian skincare, the Lip Balm Wallet merges statement style with real utility.The collaboration taps into a global shift toward skincareenabled accessories while solving a familiar hassle of searching for a misplaced balm. By giving lip care a home next to essentials like cards and cash, it ensures protection and hydration are never left behind.
Crafted in premium vegan leather with an embossed finish, each wallet features a secure, dedicated pocket for the lip balm. The Brightening Lip Balms offer SPF 50 protection with no white cast, 1% Vitamin C for brightening and 0.1% Resorcinol to reduce pigmentation, while the tinted variant adds a smooth hint of colour. Durable, gender-neutral and designed for everyday use, the accessories bring skincare seamlessly into daily carry. This launch reinforces Deconstruct’s stance as a trend-setter willing to experiment beyond conventional skincare, placing the brand firmly where science-backed credibility meets pop-culture appeal. By creating a product that is both practical and stylish, Deconstruct continues to win strong traction with Gen Z consumers.
Available for a limited period exclusively on the Deconstruct website https://bit.ly/4iHfC8v , the Uorfi x Deconstruct Lip Balm Wallet represents a new expression of lip care, thoughtfully designed, science-led and made to move with you through every moment of the day.
Malini Adapureddy, Founder & CEO, Deconstruct, said, “We are always looking for meaningful ways to make science-backed products more accessible in everyday routines. This collaboration takes a simple but often-forgotten habit like carrying lip balm and turns it into a smart design solution that stays with consumers wherever they go. By seamlessly integrating our high-protection, brightening lip balms into a daily essential like a wallet, we hope to make consistent lip care both convenient and stylish.”
Uorfi Javed, actor and fashion trend-setter, said, “What excited me about this collaboration was how intelligently it brings design and skincare together. Lip balm is an essential that is always with me, so I thoroughly enjoyed the opportunity to create a wallet that acknowledges that importance in a bold, statement-making aesthetic. It’s fashion with purpose, and that’s exactly the kind of creativity I enjoy being part of.”
