Delta Exchange Partners with India–Afghanistan T20I Series as Global Sponsor, Strengthens Cricket-Led Brand Engagement

Mumbai: Delta Exchange, India’s Leading Crypto Futures and Options (F&O) exchange, has partnered with the India–Afghanistan T20I Series as its Global Sponsor, becoming the first Crypto brand to sponsor on-ground Cricket ad inventory in India and expanding its brand presence among a wider consumer audience. The three-match T20I series is being played in Delhi on September 13, 15 and 17, with the second T20I taking place today.

As part of the partnership, Delta Exchange will have a prominent presence across the series through a range of on-ground and broadcast branding assets, along with fan engagement initiatives designed to bring the brand closer to cricket audiences.

This association forms part of Delta Exchange’s broader brand-building strategy across various platforms. By partnering with cricket, Delta Exchange aims to build greater brand awareness and familiarity among a wider audience, while creating opportunities to introduce consumers to its growing range of trading products and features.

Neeraj Thakur, Head of Marketing, Delta Exchange, said, “India’s strong passion towards Cricket has inspired us to sponsor the India–Afghanistan T20I Series in India; enabling us to take the Delta Exchange brand to a much wider consumer base across the country. As we continue to expand our product offering and make sophisticated trading instruments more accessible, we are focused on building greater awareness and meaningful engagement around the platform.”

The partnership comes as Delta Exchange continues to broaden its offering across crypto and new-age financial products. The platform recently introduced Real World Asset (RWA) token products, including Gold Token Options & Futures, Silver Token Futures, as well as US Stock Token Futures linked to major global companies and indices.

Delta Exchange offers Crypto Futures and Options with INR-only deposits and settlements, allowing users to trade derivatives without owning or holding crypto assets. Its product ecosystem also includes Daily, Weekly & Monthly Expiries on Options, Perpetual Futures, Spot Trading, Algo Trading, Strategy Builder, Basket Orders and API Copilot.

Disclaimer: Delta Exchange is India’s #1 Crypto F&O Exchange based on daily trading volume among Indian crypto F&O exchanges, calculated using internal data. Crypto products are unregulated, highly risky, and may offer no regulatory recourse for losses.