Visakhapatnam: Diageo India (United Spirits Limited), in partnership with BHARATCARES and the Transport Department, Government of Andhra Pradesh has inaugurated a new Driver Sensitisation Tab Lab at the Regional Transport Office (RTO) in Vishakhapatnam under its ‘Wrong Side of the Road’ (WSOTR) initiative. This marks a significant milestone in Diageo India’s mission to promote road safety and responsible consumption. With this launch, WSOTR Tab-Lab centres are now present across 4 RTOs in Andhra Pradesh.
Aligned with Diageo India’s ‘Spirit of Progress’ ESG action plan, Wrong Side of the Road (WSOTR) is an education-led, behavioural change initiative that leverages digital tools to address drink driving. Delivered through immersive, tech-enabled modules, WSOTR engages drivers with real-life scenario simulations to highlight the consequences of unsafe driving. At the Tab Labs, a mandatory 45-minute module for all new driving license applicants features interactive video content and behavioural assessments designed to promote safe driving habits. By simulating real-life scenarios, the program emphasizes the importance of safety, making a tangible impact on driver behaviour and road safety. The new Tab Lab in Vishakhapatnam is part of a growing network of 83 Labs across the country, reinforcing a nationwide commitment to road safety.
Dr. S. Venkateswara Rao Hon’ble Regional Joint Transport Commissioner: stated that their primary objective is to promote responsible and aware driving to improve road safety in Visakhapatnam. He mentioned that the “Driver Sensitization Tab Lab,” set up at the RTO Visakhapatnam, provides training to drivers through an innovative technology-based approach. This initiative helps increase awareness about real road conditions and safe driving practices. He further added that such programs play a crucial role in developing responsible driving behaviour right from the initial stages. He also appreciated the support of Diageo India and BHARATCARES organizations in successfully implementing this program.
Devashish Dasgupta, Head of Corporate Relations, Diageo India, said “As part of our Spirit of Progress ESG agenda, we are committed to promoting responsible consumption and have invested in a range of educational initiatives. In partnership with BHARATCARES and with the support of the Government of Andhra Pradesh, we are expanding our WSOTR programme to empower drivers with the knowledge and awareness needed to make responsible decisions. Driving meaningful change in attitudes is essential to addressing this issue. We are proud to have established Tab Labs across four RTOs in the state.”
Basant Sahu, BHARATCARES said “BHARATCARES is honoured to collaborate with Diageo India in advancing a shared vision of safer roads and responsible behaviour. This partnership reflects how innovation, technology, and targeted education can come together to create meaningful social impact. Through initiatives such as the Tab Lab, we are enabling individuals to make informed choices while contributing to a broader culture of safety and responsibility across communities.”
