California: ETBrandEquity and CleverTap, the retention cloud leader and a pioneer in helping brands engage and retain their users, have joined forces to bring you ‘The Big Leap.’ The most comprehensive program of its kind, The Big Leap, draws on exclusive interviews with the pioneering leaders powering India’s largest and fastest-growing brands. Episodes highlight key learnings and best practices from brands that have created magnetic experiences to grow retention and increase customer lifetime value.
The Big Leap does much more than shine a light on the stories and strategies of marketing pioneers who have thrived during disruptive times. The interviews are just one part of the six-month program to help growth leaders build effective, efficient, and scalable customer retention strategies, elevate customer experience and grow their business.
From roadshows and digital roundtables to networking events and informal meet-ups, there will be opportunities to connect with over 100 growth leaders from India’s leading brands. It’s more than a valuable chance to learn first-hand how growth leaders went from good to great. Here they will also share the processes and thinking to help replicate their success. This is critical when considering the correlation between high performance and high retention rates.
Vikrant Chowdhary, Chief Growth Officer, CleverTap said, ‘‘The ETBrandEquity Big Leap program is a celebration of our trailblazer customers as innovators who have engineered Growth leveraging CleverTap Retention Cloud. It’ll be a collection of episodes and roadshows where we learn from founders, marketeers and investors about the making of a Growth Platform and creating delightful moments for end consumers of digital brands. Tune in to learn from India’s leading brands taking Leap into the next orbit”
Amit Kumar Gupta, Business Head, The Economic Times Business Verticals said, “We are excited to partner with CleverTap in their journey to create awareness on the importance of retention marketing in today’s dynamic business environment. While acquiring new customers, it is crucial for any business or startup to retain the existing customer base. We look forward to using the synergies of the two brands in creating the right solutions for their loyal customers and keeping them engaged for long.”
The Big Leap will bring actionable insights to help growth leaders everywhere become Retention Masters. As growth leaders, you will also be able to fulfill and anticipate your customers’ ever-changing requirements and align with their individual preferences and context.