Chennai: DRA, the pride of Chennai’s Real Estate, today announced its strategic growth plan as part of its target to achieve 1000 Crore revenue by FY26-27 in a press conference in the city. On course to clocking a revenue of Rs. 500 Crore in FY24-25 (from Rs.300 crore in FY23-24), the company plans to fuel its ambitious growth plans for the next three years with planned geographical expansions, starting with its foray into Pune market and further widening its presence in Bangalore by the next fiscal year. The company also announced strengthening of its footprint in the Chennai market by adding 2.7 Million sq.ft of saleable area with 9 on-going and 6 upcoming projects in key markets across the city. The brand, renowned for its quality construction and timely delivery, also unveiled its renewed brand philosophy ‘Home of Pride’ with the celebrated Actor Rashmika Mandanna as its first-ever Brand Ambassador.
Commenting on the occasion, Mr. Ranjeeth Rathod, Managing Director, DRA said “Pride is the soul of DRA and it is now set to accelerate as we embark on our next phase of growth with renewed priorities. In India, purchasing a home is a dream and a matter of pride for many, and it’s even more exciting amongst the millennials and GenZ. We will stay committed to playing a responsible role in this dream-come-true moment of home buyers by not only addressing each of their pain points such as price, quality and timely delivery but also delivering homes that are classy and timeless.”
By roping Rahsmika Mandanna as its Brand Ambassador, DRA aims to further increase its market share and strengthen its pride-connect with customers, employees and the partners. This collaboration also underscores DRA’s commitment to offer quality, spacious homes at the right price point while instilling a sense of pride in every home buyer. DRA will roll out its ‘Home of Pride’ campaign with Rashmika Mandanna starting from 29th November 2024. The 360 degree integrated campaign will have a balance of TV commercials across leading channels, print commercials, social media promotions, multiplexes and OOH activations. The new brand philosophy and the architecture was designed and developed by Blue Noodles.
