Chennai: In a resounding testament to its branding excellence and disruptive marketing approach, DRA, the pride of Chennai’s real estate was recently coveted with the prestigious ‘Best Brand Campaign – Out of Home (OOH)’ and ‘Best Ad film’ awards at the India Brand Leadership Conclave & Awards 2025. Hosted by Realty Plus, the award recognizes DRA’s “Home of Pride” campaign, a key part of its refreshed brand philosophy. The company’s latest OOH campaign and Ad film, featuring national sensation Rashmika Mandanna, have captivated the city, turning heads, sparking conversations, and setting new benchmarks in brand storytelling. The campaign beautifully captures the joyous milestones of every family, celebrated within the warmth of a home, highlighting the emotional essence that defines DRA’s ethos.
The campaign, which dominated Chennai’s skyline and made waves across digital platforms, was a carefully crafted strategy aimed at making real estate aspirations more relatable and desirable. From new brand theme film to high-impact billboards at prime city junctions to innovative transit branding and digital outdoor screens the campaign ensured that DRA Homes becomes a household name for aspiring homebuyers.
The success of the campaign was driven by a meticulously planned placement strategy. Through a strategic mix of digital releases and widespread distribution across leading TV channels, OTT platforms, multiplexes, and OOH advertising, DRA Homes achieved an omnipresent brand presence, strengthening trust and recall among home-seekers. The integration of LED digital screens, large-format hoardings, and residential community branding further amplified the campaign’s impact, establishing DRA Homes as a prominent name in Chennai’s real estate landscape. Additionally, the brand extended the campaign’s reach by launching the Ad film on leading Tamil General Entertainment Channels (GECs), news channels, OTT platforms, and multiplexes.
Speaking about the award, Mr. Manoj Vasudevan, Chief Sales and Marketing Officer, DRA, said “We are deeply honored to have received this prestigious recognition at the India Brand Leadership Conclave & Awards 2025. At DRA we have always believed that the true strength of any brand lies in its ability to connect with people on a personal level. Through this OOH campaign & Ad film, we didn’t just want to be visible, we wanted to spark curiosity and drive emotion. By strategically placing DRA Homes at the heart of everyday life, we didn’t just advertise, we became a part of their journey towards homeownership.”
The recognition from Realty Plus underscores the campaign’s impact on the industry, setting a benchmark for real estate marketing in India. The overwhelming response from consumers, increased footfall at project sites, and heightened engagement further validate the effectiveness of a well-executed campaign through outdoor and digital branding strategy. DRA Homes’ success with this campaign reaffirms that in an era dominated by digital narratives, traditional mediums like OOH, when executed with precision and creativity, can still shape perceptions, influence buying decisions, and elevate brand trust to new heights.
About DRA: DRA, with an impressive legacy of 40 years, has become a trusted name in the real estate industry, delivering world-class projects across Chennai. With more than 12,000 satisfied customers DRA is synonymous with trust, transparency, and timely delivery. Under the visionary leadership of Mr. Ranjeeth Rathod, Managing Director, DRA goes beyond just building apartments by offering its customers a ‘Home of Pride’ — thoughtfully designed living spaces that cater to evolving lifestyles and embody a sense of accomplishment and belonging. Innovations like the ‘Timeline Meter’ for project updates and the ‘Customer Delight Meter’ reflect their unwavering focus on customer satisfaction, while their online customer portal ensures hassle-free access to project details and documentation. Signature developments such as DRA Pristine Pavilion, Tuxedo, Ascot, Skylantis, Elite, Infinique and many others exemplify their commitment to blending modernity with value-driven investments. Recognized with awards like FICCI’s REISA and Times Business Awards, DRA holds the distinction of being Chennai’s first developer with CRISIL’s 7-star grading. Their social responsibility initiatives include pond restoration and nurturing young sporting talent, which highlight their dedication to the community. Upholding their motto “Timeless Home, Timely Delivery, DRA continues to inspire pride and trust in every home they create, turning dreams into lasting legacies.
