New Delhi: EbixCash World Money, a flagship subsidiary of Eraaya Lifespaces Limited, today announced the expansion of its payments, remittance and forex network to 2,250 Indian cities/town/villages, up from 2,143 a year ago. The expansion adds over 573 new retail touchpoints, with 89% of new merchant additions coming from Tier 2 and Tier 3 towns.
The newly added network spans key regional clusters including Punjab and Kerala, where remittance-led transactions continue to anchor demand, as well as Gurgaon and Pune, which are seeing increased activity across SME payments and outbound forex usage. Southern markets such as Chennai, Bengaluru, and Coimbatore are witnessing stronger adoption of hybrid payment models that combine digital interfaces with assisted service delivery.
Neighbourhood retail points are emerging as critical financial access hubs. Kirana stores and local outlets are enabling use cases ranging from assisted remittances for migrant workers to everyday payment acceptance for small businesses, while also supporting first-time users as they enter formal digital financial systems. Unlike metros, where usage is largely app-driven, these markets continue to rely on assisted journeys, particularly for higher-value or more complex transactions.
Commenting on the development, Mr. T. C. Guruprasad, CEO & Managing Director – Payments Solutions, EbixCash, said, “The next phase of digital transaction growth is being led by non-metro India, but the path to adoption here is structurally different. Assisted models are playing a critical role in building trust and enabling usage, especially for more complex financial needs like remittances and forex. Our network is designed to leverage local retail infrastructure as the interface for digital services, allowing us to scale access while staying relevant to how these markets transact.”
Vikas Garg, Chairman, Ebix Group, added, “In a market as diverse as India, distribution will continue to be a key differentiator in financial services. Digital alone cannot address the last mile at scale, particularly in emerging markets. The ability to integrate physical infrastructure with digital capabilities will define how effectively companies can build trust, drive usage, and scale sustainably across the next phase of growth.”
Looking ahead, the company plans to further expand its presence across emerging markets, with a continued focus on strengthening merchant access, scaling cross-border payment capabilities, and deepening its forex and transaction-led service offerings across India’s regional economies.
