Ember Expands Portfolio with Category-Defining SuperPan; Introduces TitaniumSteel Powered by NanoFusion Technology
Ember, India’s premium kitchenware brand and a pioneer of the country’s non-toxic cookware movement, today announced the launch of SuperPan™, its third proprietary material innovation and its most ambitious engineering breakthrough to date.
The launch marks Ember’s expansion into the performance stainless-steel cookware category with TitaniumSteel™, a proprietary multi-metal system powered by patent-pending NanoFusion™ Technology. Developed through years of research, prototyping and material engineering, SuperPan™ delivers naturally non-stick performance without PTFE, PFAS or any synthetic non-stick coating.
Following Arcilla™, Ember’s ceramic cookware technology, and TitaniumClad™, its enamelled cast-iron innovation, SuperPan™ represents the brand’s next phase of material-led product development.
Building a New Proposition within Stainless Steel
Stainless steel currently accounts for approximately 32% of India’s cookware market, but the category continues to be largely dominated by conventional stainless-steel and triply formats.
Ember identified an opportunity to address one of the category’s biggest consumer trade-offs: stainless steel offers durability and high-heat performance but can be difficult to cook on, while conventional non-stick cookware offers convenience but relies on coatings that may wear over time.
SuperPan™ has been developed to bridge this gap.
At the heart of the product is TitaniumSteel™, created using a proprietary high-temperature plasma fusion process through which titanium is permanently fused with stainless steel. NanoFusion™ engineers the cooking surface at a microscopic level, allowing it to naturally retain a thin film of oil and deliver easy food release without a synthetic coating.
The result is a 5-ply pan engineered for high heat, durability and naturally non-stick cooking.
“Ember has never been about finding one perfect material. It’s been about making every material consumers need better. From making your everyday non-stick pan PFAS free, to making cast iron rust proof, every product has started with the same question: what’s the biggest frustration people still live with? Stainless steel was the obvious next chapter.”
Siddharth Gadodia, Founder & CEO, Ember said
Consumer Research Driving Product Innovation
Before developing SuperPan™, Ember conducted qualitative research across more than 120 Indian households to understand how consumers were actually using cookware in their kitchens.
While stainless steel and cast iron were present in most households, consumers increasingly reached for ceramic and other easy-release formats for everyday cooking because of convenience, lower oil usage and ease of cleaning.
This behavioural gap formed the foundation for SuperPan™.
“Our research showed that people like the idea of stainless steel given India’s love for high-heat cooking and metal spatulas, but low-oil cooking, cooking time and ease of food release and cleaning were leading to that triply pan not getting picked up. Our challenge wasn’t to replace stainless steel — it was to remove the compromise that came with it.”
Himanshi Tandon, Co-founder & CMO, Ember
