Mumbai: ENRISSION INDIA CAPITAL announced its participation in GoDesi’s USD 2.8 million Series B Extension Round, supporting the company’s next phase of growth and expansion. Existing investors DSG Consumer Partners and Aavishkaar Capital also participated in the current round, reinforcing confidence in GoDesi’s differentiated approach to India’s packaged traditional foods market.
India’s traditional sweets market is valued at over USD 10 billion, yet nearly 90% of the category remains unpackaged, presenting challenges around hygiene, quality consistency, and scalability. At the same time, increasing consumption of highly processed snacks, particularly among children, has led to growing demand for healthier, more trustworthy everyday alternatives.
GO DESi is a taste-first packaged food brand driven by its mission to Make DESi POPular, by building strong consumer brands in largely unorganised categories. Its flagship product, DESi POPz, has already reached over 1 crore consumers across India, demonstrating strong resonance across age groups and geographies.
Over the years, GO DESi has expanded its portfolio across sweets, treats, and snacks, supported by in-house manufacturing and a robust sourcing backbone. This integrated approach positions the brand well to deliver consistent quality and strong value to Middle India consumers at scale.
By reimagining traditional sweets as modern, everyday products, GoDesi addresses long-standing gaps in the category. Its products are manufactured in high-hygiene facilities, use ingredients such as jaggery and real dry fruits, and avoid artificial sweeteners and added colours. Familiar flavours like tamarind, mango, and amla appeal to children in contemporary formats, while evoking nostalgia among adults.
Harsh Deodhar, Principal at ENRISSION INDIA CAPITAL, said, “GoDesi has built a strong, authentic brand by thoughtfully modernising traditional Indian sweets without losing their cultural soul. Their focus on taste, quality, and scalability makes them well placed to create a meaningful everyday alternative to highly processed snacks. We’re excited to support the team as they deepen their reach and expand their portfolio.”
Vinay Kothari, Co-founder of GO DESi, said, “Our goal has always been to bring traditional Indian tastes back into everyday snacking in a way that feels relevant, reliable, and accessible today. With ENRISSION INDIA CAPITAL joining us alongside DSG Consumer Partners and Aavishkaar Capital, we’re well positioned to strengthen our manufacturing, expand distribution, and introduce more DESi flavours to households across India.”
