Chennai: ESAF Small Finance Bank has launched the INORI RuPay Platinum Credit Card, a premium financial product designed in collaboration with the National Payments Corporation of India (NPCI) to offer cardholders exclusive benefits and privileges. The card’s name, “INORI,” is derived from the Japanese word for “wish,” symbolizing our aspiration to fulfill the desires and expectations of our valued customers. This card is meticulously crafted to provide an elevated banking experience, catering to the sophisticated needs of our clientele.
This new offering from ESAF Bank, backed by NPCI’s robust and secure RuPay network, is more than just a credit card; it’s a gateway to a world of convenience, rewards, and security. Whether for everyday purchases or premium experiences, this card ensures that cardholders receive best- in-class services and value.
Cardholders can enjoy a range of rewards, including exciting cashback offers on monthly transactions and comprehensive insurance coverage of up to Rs. 2 lakhs. Additionally, the card provides access to exclusive merchant offers and global acceptance, ensuring that customers can seamlessly use their card at millions of locations worldwide. The RuPay Platinum Credit Card also includes personalized concierge services, offering assistance with travel, dining, and lifestyle needs.
Speaking on the launch, K Paul Thomas, MD and CEO of ESAF Small Finance Bank, said, “The INORI RuPay Platinum Credit Card is a testament to our commitment to offering top-tier financial products that meet the evolving needs of our customers. We are proud to partner with NPCI in bringing this card to market and are confident that it will enhance our customers’ financial journey, providing unmatched benefits and a superior banking experience.”
Rajeeth Pillai, Chief Relationship Management & Marketing, NPCI, P R Ravi Mohan, Chairman, ESAF Small Finance Bank, K Paul Thomas, MD & CEO, ESAF Small Finance Bank, George K John, Executive Director, ESAF Small Finance Bank were the delegates present at the Global Fintech Conclave, Mumbai.
ESAF Small Finance Bank, the new-age social bank, continues redefining the banking experience for all stakeholders. ESAF Small Finance Bank got the Reserve Bank of India’s approval for inclusion in the second schedule of the RBI Act 1934 within two years of the commencement of its operations and hence the Bank became a Scheduled Bank with effect from 27th December 2018. In June 2018, the RBI permitted the Bank to start NRE (Rupee) Account Operations. ESAF SFB has set up extensive network of 755 Banking Outlets, 1065 Customer Service Centres, 35 Business Correspondents, 5024 Banking Agents, 772 Business Facilitators and 628 ATMs spread across 23 states and 2 union territories.
