Escorts Kubota Announces Price Revision Across Kubota, Farmtrac and Powertrac Tractors Amid Rising Input Costs
Faridabad : Escorts Kubota Limited (EKL), one of India’s leading agri-machinery and construction equipment manufacturers, today announced a price increase across its Kubota, Farmtrac and Powertrac tractor ranges. The price revision will come into effect in November 2026 after the festive season.
The price revision is driven by the continued rise in input costs, including raw materials, energy, logistics and manufacturing expenses, mainly impacted by inflationary trends and ongoing geopolitical uncertainties.
Over the past several months, EKL has undertaken a range of cost optimization and operational efficiency initiatives to mitigate the impact of rising costs. The company has also absorbed a substantial portion of these increases. However, with input costs continuing to remain elevated, the price revision has become necessary to partially mitigate higher manufacturing and operating expenses.
The price revision will come into effect in November 2026 after the festive season and will vary across models, variants and geographies within the Kubota, Farmtrac and Powertrac portfolios. Revised prices will be available through authorised dealerships.
Manish Sharma, President – Agri Business, Escorts Kubota Limited, said, “We have made every effort to minimize the impact of rising input costs on our customers. This measured revision enables us to sustain our commitment to quality, innovation and customer value. We remain focused on delivering reliable, technology-led solutions through our Farmtrac, Powertrac and Kubota brands to support the productivity and profitability of Indian farmers.”
EKL has continued to expand its tractor offerings through launches including the Farmtrac PROMAXX series, Powertrac Shaurya series and expanded Digitrac range, alongside Kubota’s NeoStar and MU series. These additions, supported by continued dealer network expansion, reflect the company’s focus on providing farmers with a wider choice of reliable, application-specific tractors suited to diverse agricultural needs.
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