Eurogrip’s Diwali film visits Chilla, tracing why the festival comes a day late Exploring the intrigue

Mumbai : Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand, has released “Worth the Wait”, a Diwali film set in Chilla, a village near Chandigarh that celebrates Diwali a day after the rest of the country. Every year, since centuries.

The film follows two riders from Gurugram to Chilla to uncover the story behind this unusual tradition.

According to village elders, the custom goes back many generations, to a Diwali eve when the village’s cattle went missing. Through conversations with the residents of Chilla, they learn about an age-old incident involving cattle that grazed away from the village and did not return home. The cattle eventually returned only the next day – of Diwali, leading the village to celebrate the festival the following day. This, we are told, is many centuries old; as reminisced by some elders of the village!

What begins as a ride to trace a little-known story becomes a discovery of tradition and human connection. Based on real conversations with the people of Chilla, the film celebrates a journey that takes us beyond destinations, to stories, customs and connections that might otherwise remain unknown.

Diwali is about coming together, and every part of India marks it in its own way. ‘Worth the Wait’ brings one of these lesser-known traditions to light. The riders appear only as curious visitors. The real heroes are the residents of Chilla and the warmth with which they share their story. The film reflects something every rider knows: the best stories are found off the beaten track. Through this film, Eurogrip encourages riders to go out and discover the many lesser-known gems that India holds.

Fittingly, the film released on 9th November, a day after Diwali, the same day Chilla celebrates it. It is currently streaming on YouTube and across Eurogrip’s social media channels.

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