Ex Monks India Managing Director Robert Godinho joins Spectacom Global as Co-Founder to build India’s next big participative sports venture
New Delhi: Spectacom Global, the company behind Devils Circuit, Asia’s biggest obstacle course race and The Yoddha Race, today announced that Robert Godinho has joined as Co-Founder. Godinho, who most recently served as Managing Director at Monks (Media.Monks) India, comes on board to help build Spectacom’s next chapter in participative sports, a category that has already put more than a million finishers across start lines in 12-plus Indian cities.
Godinho’s arrival unites two proven builders’ instincts under one roof. Over a career spanning television, film and technology, he founded the creative studio WhiteBalance, which merged with S4 Capital’s Media.Monks in 2020 and went on to lead content operations across India, building large-scale systems, virtual production infrastructure and high-performing teams recognised globally for creative and technological innovation. At Spectacom, he joins founders who, since 2012, have turned ice pits, walls and finish lines into a national fitness culture.
“There is nothing more exhilarating than seeing ordinary people achieving extraordinary feats. When you open up the question from ‘are you good enough to compete?’ to ‘would you like to participate?’, your addressable audience changes multifold and so does a brand’s communication strategy. While participative sport may be appointment-led, the community itself is always on. This is no longer a date in the calendar but the maturing of an ecosystem,” said Robert Godinho, Co-Founder, Spectacom Global. “What drew me to Spectacom is that they are the GOATs in this space. With over 14 years of experience and more than 500,000 participants, they have built a depth of understanding and credibility that is incredibly hard to replicate.”
For Spectacom’s founders, the appointment is about compounding strengths as the category accelerates.
“Making a real impact isn’t about chasing big wins, it’s about building a healthier community that shows up for each other again and again. Our objective is to facilitate this journey to being your best self,” said Adnan Adeeb, Founder, Spectacom Global. “Robert gets that in his bones. He’s a builder who cares as much about the craft and the culture as the outcome. Bringing an ex-founder in as a co-founder is us doubling down on the ambition to make participative sport a way of life in India.”
“Everything we make is built around one question: ‘How do you make the experience extra special and difficult to recreate’,” said Zeba Zaidi, Co-Founder, Spectacom Global. “We give people a year of reasons to show up, moments to remember, people to meet, goals to chase and stories to tell, all culminating in one unforgettable day when they get to celebrate how far they’ve come. Robert brings the systems and storytelling muscle to enhance the story telling narrative and amplify those moments to millions more, without ever losing what makes them personal as we intend to scale globally.”
A category on the rise
Spectacom’s flagship Devils Circuit, a 5km course with 15 military-style obstacles, has completed over 82 editions since 2012 and has welcomed athletes from more than 50 countries. In 2024, the company launched The Yoddha Race, a hybrid fitness championship combining distance running with functional strength stations and one of the largest prize pools in Indian fitness racing. Together with newer properties in the launch phase, including India’s first and only team running race (The Greatest Of All Teams Run: The GOAT Run), Built around an ecosystem that seamlessly integrated experiences, technology, and content – all around a central pillar of exceptional human experience, Spectacom has been building with a razor sharp focus on a single obsession: Changing the image of India from an unfit nation, to ensuring it is recognised as the land of the strong and brave.
Godinho joins as demand for high-stakes, community-driven fitness experiences surges across the country, from metropolitan cities to smaller towns with participants increasingly treating race weekends as milestones worth training for over several months.
