Excellent Publicity Launches Student Mentorship Program & Appoints a 14-Year-Old CEO for a Day

Mumbai: When most companies celebrate milestones with cake and confetti, Excellent Publicity, India’s leading AdTech platform, decided to mark its 14th anniversary with curiosity, courage, and creativity. Under the campaign #Forever14AtHeart, the company celebrated its journey by appointing a 14-year-old CEO for a day and launching a mentorship program for students aspiring to build careers in advertising and marketing.

The campaign, announced by Co-founder Vaishal Dalal on LinkedIn, is a symbolic reminder that staying “Forever 14 at heart” means staying bold, curious, and open to change. “At 14, you’re not old, you’re bold. This year, we’re changing not just our colors, but the way we represent ourselves,” said Vaishal Dalal, Co-founder, Excellent Publicity. “We’ve always been driven by innovation, and this transformation into an ad-tech ecosystem reflects our vision to simplify and modernize advertising for everyone.”

In true Nayak style, Excellent Publicity handed over the CEO’s chair to Yug Parikh, a 14-year-old student, who spent the day brainstorming with the company’s leadership team. The young CEO shared insights on how brands can better connect with Gen Z and Alpha audiences highlighting the fresh thinking that comes with youth-driven creativity.

Sharing his experience, Yug Parikh said, “I was very excited, and sitting in the CEO’s chair for a day showed me that great ideas and execution don’t need age — just imagination and courage. At Excellent Publicity, I saw how staying curious keeps you young, no matter how many years you complete.”

The celebration wasn’t just symbolic; it marked the start of Excellent Publicity’s Student Mentorship and Entrepreneurship Program, a year-long initiative to bridge the gap between academia and the advertising industry. The program will include interactive workshops, webinars, and hands-on learning modules where students will explore the entire media ecosystem from traditional to digital, outdoor, and experiential formats.

As students today grow up in a digital-first world, many see social media marketing as the entire advertising landscape. Through this initiative, Excellent Publicity aims to expose them to the diversity and depth of the industry, showcasing how storytelling, data, creativity, and technology together drive impact.

“We’ve completed 14 years, but we still think like a startup,” added Vaishal Dalal. “Our goal is not only to innovate with technology but to mentor the next generation of advertising minds who will shape how brands communicate tomorrow.”

With over 300,000+ media services across 150+ countries, Excellent Publicity has grown from a homegrown media agency into a global AdTech platform that enables brands to discover, plan, and measure campaigns across TV, radio, print, digital, and outdoor.

As the company steps into its 15th year, the message is clear Excellent Publicity isn’t 14 years old, it’s 14 years young  evolving, experimenting, and empowering the next wave of creative talent.