Farhan Akhtar Performs Live At Forever mark’s First Virtual Forum Themed Meaningful Tomorrows

Forevermark- the diamond brand by De Beers Group organised its first ever virtual forum for the diamond industry! On the first day of the forum, the evening was made enjoyable as the audience shared a laugh with a light hearted conversation between actor-singer Farhan Akhtar and Mr. Sachin Jain, Managing Director, De Beers India. The conversation also gave the attendees a food for thought as they discussed De Beers initiative ‘He for She’ as well as Farhan Akhtar’s initiative MARD, both of which aim at redefining how we perceive masculinity, empathize with women, and treat them as equals. The night ended with Farhan entertaining thousands of attendees from around 40 countries to his popular songs like Atrangi yaari, Dil Chahta hai, Socha hai, Tum ho toh and Rock On! As a word of advice, Farhan encouraged the audience to be kind to people around us, to stop, to listen and actually care. He also motivated them to create and build a future on values of innovation and resilience following the forum’s theme of Meaningful Tomorrows.