New Delhi : As homes become live‑work‑recharge hubs, indoor environments are now central to how we experience everyday life. ringing this shift into focus, Fenesta, India’s no. 1 windows & doors brand, has launched its industry‑first innovation, ‘Fenesta ProTec’, and unveiled a film that redefines modern comfort as going far beyond what is immediately visible.
Conceptualized around a quiet but powerful insight – Till date the homeowners have always sought to keep out dust, noise, rain and heat — elements that can be seen, heard, or felt. However, modern homes carry an invisible layer that most of us rarely think about: Electrosmog, which is generated by everyday technologies (from Wi-Fi routers, mobile signals and smart devices) that are woven into our lives. Electrosmog can lead to restlessness, disrupted sleep, headaches, and fatigue. With Fenesta ProTec, the brand introduces a first-of-its-kind innovation embedded within its windows and doors — one that works passively to minimize the potential harmful effects of Electrosmog on the human body, without interfering with the connectivity within the home. In doing so, Fenesta extends its promise of quieter, cleaner, more comfortable spaces into a dimension of comfort that, until now, has largely gone unaddressed.
Bringing this insight to life, the film captures a familiar moment inside a home, subtly highlighting how much of our surroundings often goes unnoticed, and leaving viewers with a simple thought: there is more to comfort than what meets the eye.
Commenting on the launch, Mr. Saket Jain, Business Head, Fenesta, said, “For generations, designing a great home meant mastering what you could see and feel — light, air, temperature, sound. We believe it’s time to expand that definition. The homes being built today are the most connected in history, and with that connectivity comes an invisible dimension that has never really been part of the design conversation – the effects of Electromagnetic radiation or Electrosmog. At Fenesta, our vision is to improve the lives and homes of our customers and Fenesta ProTec is the embodiment of this vision. It works without being seen, being integrated into the windows and doors solution, asks nothing of the homeowner, and quietly ensures that the spaces people live in are genuinely supporting the lives they want to live. This is what ‘Better by Design’ truly means.”
With this launch, the brand reinforces its commitment to shaping how homes are experienced today. Fenesta ProTec reflects the brand’s ‘Better by Design’ approach, where comfort is defined not only by what is seen but also by what lies beyond. By integrating this layer into windows and doors, Fenesta brings a more balanced approach to everyday living.
The film is now live across Fenesta’s digital platforms — YouTube, Instagram, Facebook, and LinkedIn. With Fenesta ProTec, Fenesta takes another step toward its vision of homes that don’t just protect from the outside world but actively support the well-being of those within.
