Findoc Launches Financial Literacy Drive Across Punjab Colleges to Empower Students with Market Awareness
New Delhi: Findoc, a leading financial services group, has launched a financial literacy and youth awareness initiative across colleges in Punjab, aimed at equipping students with essential knowledge of personal finance, investing, and capital markets at an early stage of their academic journey. The initiative is driven by the belief that financial awareness is no longer optional but a critical life skill, especially for young adults preparing to enter the professional world.
During its interactions with students, Findoc identified a significant gap in financial awareness, observing that many lack a basic understanding of personal finance, investing, and long-term financial planning. Addressing this gap especially in Tier 2 and Tier 3 cities lies at the heart of the program. Under this literacy drive, Findoc aims to bridge this divide by simplifying financial concepts and demystifying markets. Through structured on-campus sessions and interactive workshops, the initiative helps students develop informed money habits.
The initiative was launched from Ludhiana, reaffirming the company’s commitment to grassroots level financial empowerment. As part of the first phase, Findoc conducted financial literacy sessions and workshops at leading institutions including University Business School (UBS), Lovely Professional University (LPU), and Punjab College of Technical Education (PCTE) on January 16, 20, and 22. A key differentiator of the programme is its regional-first approach. While most financial education initiatives focus on metro cities, Findoc is deliberately extending its outreach to Tier 2 and Tier 3 regions, making financial education more inclusive and accessible.
Speaking about the initiative, Mr. Hemant Sood, Managing Director, Findoc, said, “India’s youth stands at a critical junction where financial knowledge can significantly shape their future. Unfortunately, financial literacy remains underrepresented in mainstream education. Through this initiative, our objective is to make finance simple, relatable, and practical for students, empowering them to make informed decisions and explore new-age career opportunities, including entrepreneurship.”
The sessions, led by industry professionals, provided students with practical insights into financial markets, investing fundamentals, personal finance planning, and emerging career pathways within the financial ecosystem. Building on the success of the Ludhiana launch, Findoc plans to expand this financial literacy initiative to more colleges and regions across North India in the coming months, strengthening its mission to empower India’s youth through knowledge driven financial education.
